Which is better Amaysim or Vodafone?

If you want a phone under contract, Vodafone might be right for you. Amaysim don’t offer that sort of plan. However, if you want a SIM Only plan, Amaysim beats Vodafone hands down across the board. Amaysim’s pricing is better, they give you more data and their customer service is the best in Australia for a phone company. Perhaps most importantly, their coverage is more reliable than Vodafone’s.

Amaysim are better than Vodafone in every way, unless you need a phone under contract.


In the article below, we consider the prices, services, and coverage that each of these phone companies offer so you can compare easily. And we offer an alternative to Vodafone which you might not have considered. The alternative is Lebara. They use the Vodafone network. Lebara could just give you everything you need for a fraction of the cost you would otherwise have paid.

Quick summary :

Amaysim are better than Vodafone in every way, unless you need a phone under a contract. For SIM Only shoppers, the best plans to get are Amaysim’s.



OVO Mobile – Included free content and great value plans

The OVO Mobile Range

OVO’s is a totally new way of looking at a phone company. Their plans are, in our view, at least as good value as you’ll find elsewhere. But on top of the usual calls and data, OVO’s include exclusive access to exclusive content. They launched their service with V8 Supercar content. Since then they’ve added Australian gymnastics and Audi R8 Customer Racing. OVO use The Optus 3G + 4G Mobile Network.

You’ll get

  • Free OVO’s content – Audi R8s, V8 Supercars or Australian Gymnastics :
    The price of the content is included in the monthly line rental charge you pay OVO for your prepaid plan. Importantly : You won’t see your data balance decline while you’re watching them, the streamed content is free.
  • Live In car telemetry and track side commentary :
    Up to 160 sensors all around the car ( V8s ) provide real time access ( during races ) to data that you can see visually on your phone. If you don’t have Foxtel, or you just prefer to listen to the radio broadcast – the track side commentary team are streamed live on OVO.
  • Live Streaming of Australian Gymnastics events :
    Watch them while they’re on or tune in at other times for exclusive training and performance content.
  • Exclusive interviews and behind the scenes content :
    OVO offer unique pictures, video, and access to stars of the sport including in depth interviews for all of their sports.

OVO Plans for your mobile

Picking an OVO plan is simple. All of OVO’s plans include Unlimited talk and SMS in Australia to Australian numbers plus superfast 4G data.

There’s heaps more to say about OVO. You can learn more about them and their unique content in our OVO review.


All data is for use in Australia.


Before we write them off, however, let’s give Vodafone a fair go and consider the circumstances in which they might be right for an Australian shopper.

What’s good about Vodafone

Vodafone was originally a UK company. Vodafone launched in Australia back in the 1990s and, in 2009 the Australian branch of the company was bought out and merged with ‘3’ ( if you remember them. ) The resulting company was called VHA and has operated from a North Sydney office ever since.

You can’t have failed to notice that Vodafone has some troubles with their network service and coverage. At one point, it got so bad that the CEO had to publicly apologize. Fortunately for Vodafone’s customers, and people considering signing up to them, these issues have driven down their prices. Importantly the issues are now largely fixed. Don’t write them off entirely.

Our view is that they have improved their network to such a degree it is almost unrecognizable. Independent research suggests that Vodafone’s 4G network is now as widely available and as fast as Optus’ in metro areas. ( you can see the latest independent research to prove that here )

As well as a much improved network and two decade long history in Australia, here’s what else is good about Vodafone. It’s certainly not as clear cut as ‘Amaysim is the right choice all the time.’

  • Premium bolt ons :
    Vodafone are one of Australia’s largest phone companies. They are emulating here work they’ve done overseas. Their goal is to avoid head on price competition with Optus and Telstra. As a result, they’re including value added services in their plans which you won’t get with Amaysim. For now, the range is limited to free Spotify ( a music streaming service ) on some of their plans. More ‘value add’ content is coming down the line with the recent announcement of a video streaming service – Stan. Actually, Vodafone were the first Australian phone company to announce the inclusion of an SVOD – Streaming Video On Demand service within their plans. Since then Optus have signed and launched Netflix. Telstra have released their own ‘Presto’ product which does much the same thing. Vodafone have yet to release Stan !
  • Network coverage guarantee :
    As we say, Vodafone’s network coverage has improved a lot. However, given their problems, and troubled perception, Vodafone have responded rationally. For a while now, they’ve offered a network guarantee. Vodafone’s network guarantee states that if you sign one of their contracts but end up with inadequate network service, you can return the phone you’ve taken and cancel your contract at no cost. You will have to pay for what you use of course – any phone calls and SMSs you sent which you had the phone.Amaysim don’t offer the Vodafone network guarantee or their own equivalent of it, as a benefit. But that’s no real disadvantage. Amaysim only offer month to month agreements and SIM Only plans. The Vodafone Network Guarantee only kicks in under a contract. If you take a SIM only deal from either Vodafone or Amaysim, you won’t have a contractual commitment and you’ll be able to leave at any time anyway, if you don’t like the experience of the network you’re getting.
  • Good for contracts :
    Vodafone are better for 24 month contracts. Amaysim just don’t offer them. It’s important to be clear. Vodafone do also offer SIM Only plans ( which is all Amaysim have. ) However, Vodafone also have the option of a 24 month contract. While those 24 month contracts are not right for everyone, they do provide a ‘free’ phone. In reality, the cost of the phone is included in the plan. However, since Vodafone offer this opportunity and Amaysim don’t, it’s one of the major differences between them. We’ve covered it in detail, below.

You can compare Vodafone’s plans to the competition here.

Getting in to a contract has both positive and negative effects

The difference between a contract and a month to month agreement is the major difference between Vodafone and Amaysim. The contract / month to month discussion is such a substantial one, we’ve broken it out here in to it’s own section.

  • Pros of contracts :
    Vodafone offer you a 24 month contract and include the price of the phone in the plan you sign up to. When you take an annual contract, the cost for a new mobile phone can be split into monthly payments. This allows you to only pay only a small proportion the cost of the new phone every month. Contracts allow people to get a nifty, high end phone where previously, with no contracts, they wouldn’t be able to get one. It helps people who couldn’t have taken the hit of a single bill covering multiple hundreds of pounds to split the cost over 2 years.
  • Cons of no contracts :
    The ultimate benefit of not having a contract is flexibility. You can cancel the service if you are unhappy with Amaysim without incurring fees. You can finish the month that you’re in and move on to another provider. That applies whether you simply don’t like the service you’re getting, the coverage you need or you see a better deal in market.

Amaysim only do month to month SIM Only agreements. Since Amaysim has no contracts, you will need to have to stump up the money for a new phone in the first place. That’s not a problem if you already have an unlocked mobile you are using. It could be a major problem if you can’t afford to shell out the $1000 that a top of the range smartphone costs these days.

Good things about Amaysim

Amaysim use the full Optus 4G network. They don’t use a part of it, they don’t use some of it, Amaysim use the full Optus 4G network.

Amaysim are Australia’s 4th or 5th biggest phone company. It’s hard to tell because they’re growing so fast. They have a simple business model which has proved successful overseas.

  • Better value :
    Vodafone’s cheapest unlimited plan is $50 and it comes with only 3GB of data : Simply put, Amaysim offer better value. If you compare the lowest priced unlimited plan from Vodafone, you’ll find it’s $50. With that, you’ll get just 3GB of data.
  • Now 4G :
    Until March 2015, one of the key factors working in Vodafone’s favor was that Amaysim only offered 3G services. Now that’s all changed. Amaysim use the full Optus 4G network. They don’t use a part of it, they don’t use some of it, Amaysim use the full Optus 4G network.
  • No unnecessary frills :
    Amaysim’s plans don’t come with additional content bolt ons or free tickets to see The Wiggles. Additional services like content value adds including Spotify just add to the noise and confusion and ultimately, get included in the prices which are charged to customers like you.
  • Amaysim plans can be bought prepaid or postpaid :
    Amaysim offer their SIM Only plans with both prepaid and postpaid options. The pricing is the same strong value for both their prepaid and postpaid plans. While Vodafone offer prepaid and
    postpaid plans, the inclusions are different and prepaid is usually less.
  • Great customer service :
    Amaysim have the best customer service in the industry. 96% of their customers would recommend them to the alternatives. They regularly win the industry’s top awards for customer service and satisfaction. This is definitely something that Vodafone can’t share.

You can compare Amaysim’s plans to the competition here.

Amaysim PAYGAmaysim FlexiAmaysim Unlimited PlansImage Map


Getting the best of both worlds : Who else uses the Vodafone network ?

Amaysim is a smaller phone company or ‘MVNO’. Smaller phone companies offer deals which are hard to pass up. But it’s not just Amaysim who do it. There are MVNOs who operate on the Vodafone network. The one we recommend is Lebara.

Vodafone Network or MVNO - Infographic
If you’ve decided you want to get the best deal on the Vodafone network, consider an MVNO. MVNOs mean you won’t have to experience the customer service problems that some of their customers complain about. Additionally, you’ll get some extremely keen pricing which undercuts Vodafone’s. And remember, these guys are on exactly the same network.

Lebara offer an unlimited plan for $29.90 which is very similar to Amaysim’s but which is $10 a month cheaper. The difference, of course, is the network they operate on.


Best plan on the Vodafone network at $30 + above ?

Lebara use the Vodafone’s 3G + 4G network

Winner :  Lebara $29.90 National Unlimited

If you’re after an unlimited plan with incredible included value or you make calls overseas, in our view, you need look no further than Lebara. Lebara use the much improved Vodafone 3G + 4G network which covers more than 96% of Australians. In recent ( mid 2016 ) tests, the Vodafone network matched Telstra’s for 4G coverage.

Lebara 'National Plan' Unlimited $29.90 ( with 5GB of data )

This is the lowest price on our site for a plan which has unlimited Australian voice calls and SMS, anywhere in Australia. It’ll give you :

  • Big Data on the Vodafone 3G + 4G network :
    5GB should be plenty for even the most ravenous data eaters. This data inclusion has just been increased and now represents the biggest data bundle you’ll find on a plan of this sort.
  • Unlimited voice calls to Australian numbers :
    Your plan has unlimited included calls to Australian mobile and landline phone numbers on the Vodafone 4G network plus up to 150 international minutes included.
  • Unlimited SMS :
    Unlimited National texts. Nice and simple. You can send as many text messages each month to as many Australian phone numbers as you’d like to with no additional charge.
  • Lebara use the Vodafone 3G + 4G network :
    Remember, Lebara use the Vodafone 4G network. Vodafone’s network has improved dramatically since it’s lows of 2010. In major Australian cities, Vodafone’s network is as strong as Telstra’s or Optus’.
Deal icon

Get Lebara Mini Mega Plan $24.90 now with 1.5GB data included!

10c/ min for national calls and 10c/ SMS for national/international SMS


Best International Unlimited Voice & SMS + Huge Data?


Winner : Lebara 'Unlimited National and International Calls' $49.90 ( with 10GB of data )

Lebara’s cheaper international call rates cover all the major destinations including : UK, USA, Greece, China, Canada, Germany, Denmark, France, South Korea and Switzerland.

  • Best value for overseas calls :
    If you need to make calls overseas, Money Magazine awarded this plan the best value plan for that in Australia.
  • 60 international call destinations :
    Unlimited voice and SMS to 60 destinations including India, China, Vietnam, Sri Lanka, Thailand, Philippines, Malaysia, Pakistan, Lebanon, Bangladesh, UK, France, Greece, Italy, Germany. See the full list.
  • Unlimited National Voice and SMS :
    Call who you like when you like and you can text them too. All day every day. These are genuinely unlimited allowances for calls and SMS to other Australian numbers from your mobile.
  • Huge 4G Data :
    10 GB of 4G data (5GB + 5GB bonus ends 30/04/17) on the Vodafone network. on Again, you can add more mid month if you need to.

Or you can read our full Lebara Review.

Deal icon

Get Unlimited Plan Starter Pack for only $49.90 now with 10GB data included!

Unlimited calls to 60 country and Unlimited National Standard Talk,Text and MMS plus 10GB Data (5GB + 5GB bonus ends 30/04/17).


Summing up :

Whatever happens here, you’re going to go alright choosing from these options.

  • 1. Choose Amaysim :
    For coverage which beats Vodafone, customer service which sets the industry standard and pricing which beats Big Red hands down. Amaysim didn’t get to be one of Australia’s biggest phone companies by accident. They’ve nailed their customer offering and many of the customers they’ve picked up have been from Vodafone.
  • 2. Choose Lebara :
    If you want access to the Vodafone network and have a slightly older ( 3G ) phone ( around half of Australians do at the moment ) then consider Lebara. Lebara are an MVNO who offer fantastic value and a full $20 discount on the cheapest Vodafone Unlimited price plan.
  • 3. Choose Vodafone :
    If you want a new phone and you can’t afford to buy one. Neither Lebara or Amaysim offer contract with phones included. It could be that Vodafone are your route to getting your hands on a phone you wouldn’t otherwise have been able to afford.



See all SIM Only plans

If you need another network, for example you’re after an unlimited plan with Telstra coverage, or you live in a city and you’re happy with Vodafone, you might like to check our SIM Only Comparison page and compare all the plans ( including every one mentioned on this page. )



Neil Aitken

Having worked in 3 countries for 4 telcos on both voice and data products, Neil is in a position to give you the inside track. Get beyond the marketing messages to the best plan for you.