Living On The Edge – Microsoft’s Future Teeters on The eSIM

Microsoft always connected on pc

Living On The Edge – Microsoft’s Future Teeters on The eSIM

Microsoft has always dominated the personal computer (PC) market with their iconic Windows and Windows products. Unfortunately, the last decade has not been a good one for this technology behemoth. Apple invaded the PC market with their “Macs”, but that still did not eat away Microsoft’s share as much as the advent of the smartphone. With computing power shifting to smaller devices (let’s not forget the tablet) PCs are becoming increasingly archaic. The “family desktop” of the past has now been replaced by a plethora of devices owned by every individual in the family.

Microsoft has now reached the “sink or swim” point in the technology landscape. It is too late for it to jump into the smartphone market, strongly dominated by iOS and Android, yet it needs a mobile device to survive the future. Perhaps the answer to this catch-22 lies in the UltraMobile PC.

What is the Ultra Mobile PC?

While the smartphone is a phone with computing abilities, the ultra-mobile PC is a computer with Voice and messaging abilities. As end users, we may not immediately appreciate the difference, but the change in approach could make a world of difference to the computing abilities we possess.

Because smartphones started off as phones, their computing processes are limited. That is why the desktop version of every website is always better than the mobile version. Have you experienced more sorting or search options on the desktop shopping website that just wasn’t there for mobile? Mobile OS is limited and cannot offer the full spectrum of computing potential that is available on a Windows 10 machine – think Photoshop, Office, Halo Spartan and Inking.

Now if Windows could capture all of that computing potential into a smaller device, and package it with VOIP facilities (they already have Skype for this) they just might have a niche market that could quickly expand to include all of us. But the question is – can they?

Living on the edge – Is it Possible?

Today, most computing power comes from the cloud. If you are using DropBox, or even Facebook, on mobile, the fact is that most of the heavy lifting is being done by other machines on the Internet. When I scroll through my 600 friends’ 3000 photo albums on my newsfeed, if all that data actually came on my phone, my device would be dead within the hour. Similarly, if 50GB of my Dropbox files landed on my mobile every time I opened my app and searched for a file, my RAM and ROM would be finished within minutes.

Let me explain this further with an example. When you are watching a video on a projector – the images being displayed on the screen are just light waves. All of the image data is stored in another machine, and even more, different machines did the actual video recording and editing. Similarly, what you see on your mobile app is a ‘projection’ of the data while all the processing, filtering, sorting and searching takes place on the cloud.

 Microsoft reveals the potential of the edge and how it can change the world we live in.

But Microsoft wishes to shift some portion of this cloud-computing centre to what it calls the edge. The edge would consist of peripheral devices including PCs, tablets, watches and other Internet Of Thing (IOT) gadgets. These will have much higher computing power that would reduce the time lag of retrieving data from the cloud and give more capabilities to the end user. For example:

  • You could search for images from multiple real time camera streams.
  • Hospitals could monitor the movements of hundreds of patients in real time.
  • You could shop for objects near you by searching through camera feed from multiple shopping centres.

This futuristic video demonstration by Microsoft reveals the potential of the edge and how it can change the world we live in.

Microsoft Azure powers much of the cloud computing in the world today and Microsoft Windows, Cortana and AI would power the edge, starting with their first ultra mobile PC.

The role of eSIMs in Ultra-Mobile

How often do you use your phone for making calls and how often for everything else? The answer is clear – Voice is just a peripheral function of mobile devices and marketing a mobile device around voice capabilities makes no sense whatsoever. Yet the entire smartphone and telco industry revolves around that. However, with Project Fi taking off on the Google Pixel 2, things are about to change.

The Google Pixel 2 comes with an embedded eSIM that automatically switches between telco networks for a flat monthly rate. Microsoft plans to use the same technology, letting their ultra-mobile users switch between plans in a single click and purchase data services straight from Microsoft. Microsoft could also give the option for users to bypass carriers altogether and make Voice calls over the Internet using their biggest asset VOIP.

The benefits of Ultra-Mobile PC

For Microsoft the Ultra-Mobile PC would help with:

  • Increased sales as they can use existing networks and marketing channels established over the last 40 years for distributing their PC with mobile features.
  • Capturing a new and growing market of business solutions on mobile.
  • Creating touchdown spots in homes and offices where ultra-mobile PCs would connect to stationed peripherals. The Windows PC would become relevant in homes again, leading to greater consumer driven sales.
  • Allows Microsoft to gain ‘backdoor entry’ into the phone market without competing directly with smartphones. They could market it as a ‘smart landline’ instead of yet another smart phone.
  • Gain an edge in the IOT market.

For end users like you and me, the arrival of the ultra-mobile PC would bring:

  • More computing power in our hands leading to greater productivity and comfort.
  • Reduced costs for voice calls as VOIP technology develops and becomes more commonplace. Video calls could become the norm, instead of the exception.
  • More AI power in our hands – which means machines learn our preferences and respond faster to our needs.

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Neil Aitken

Having worked in 3 countries for 4 telcos on both voice and data products, Neil is in a position to give you the inside track. Get beyond the marketing messages to the best plan for you.