All for use in Australia. Fair Go Policy applies. Bonus Offer: Bonus data may take up to 72 hours to be applied and will expire at the same time as the standard inclusion, unless data roll over applies. Subsequent $10 recharges will give 500MB data. Excludes SIM swaps. Not to be used with any other offer. Limit once per customer. Compatibility: If you bring your own device, make sure it's not locked to other networks and is compatible with the Optus network. To learn more, visit optus.com.au/compatibility.
Prepaid 4G Plus from Optus
Yomojo Unlimited Prepaid $15.90
• Family Options: Bundle more than one SIM into your account & get up to 15% discount on your total bill. All year round. T&Cs apply.
• Free delivery!
Unlimited Standard SMS
• Family Options: Bundle more than one SIM into your account & get up to 15% discount on your total bill. All year round. T&Cs apply.
Independent Coles Prepaid Plan Review – Should You Go With Them ?
We recommend Coles for $20 monthly spend levels and $10, 10 day recharges, especially if you are a Coles shopper who visits the store regularly, students, females aged 30-59, Tourists and mums / kids.
Unique $10 for 10 day plan
Better value than ALDImobile at key prices
Well known brand - reliable
Recharging is easy - tie in with weekly shop
Great coverage with the Optus 4G PLUS network
There are lots of Optus resellers
No entertainment options
Unused data does not rollover
No self service app
Customer service based in the Philippines
Coles – Another Supermarket Phone Company – Great for $20 Monthly spends
Introducing Coles – 60 second summary
Coles the supermarket has joined Woolworths and ALDImobile in providing mobile phone services. Here’s what we think in a nutshell.
We recommend Coles for $20 monthly spend levels and $10, 10 day recharges, especially if you are a Coles shopper who visits the store regularly. Additionally, Coles will fit for students, females aged 30-59, Tourists and mums / kids.
As you will see from our infographics below, Coles outperforms the competition on the key price points they have in market.
Coles uses the Optus 4G Network. ALDImobile and Woolworths use a proportion of the Telstra Mobile network. In actual population coverage terms, there is very little difference between the networks that Coles, ALDImobile and Woolworths sell.
In fact, it’s hard to overstate how close to Optus’ prepaid service Coles’ is : Essentially, Coles’ entire prepaid offering is just Optus’ prepaid network and customer service painted red.
Getting the basics right about Coles’ Mobile offer
Coles Prepaid has actually been around for a while now. The plans they have in market are their second iteration. As a phone company, Coles don’t own the network, they resell the Optus 3G and 4G network and their intention is quite clear. Coles have a huge number of value conscious shoppers come through their doors each week. Understandably, they want to use those visitors and their loyalty to secure more of what’s in their wallet. As a result and following a president set by some supermarkets in the UK, notably, Tesco, Coles have joined Australia’s two other major grocers in selling prepaid phone plans.
This is Coles’ current prepaid plan range
Unlike other grocery prepaid phone plan, however, Coles is doing things a little differently. The primary unique selling point for Coles’ plans is the recharging frequency on their low end plan and the data inclusion on their mid tier plan.
There are a number of ways you can go about being a phone company. Coles have chosen the easiest. Coles prepaid is essentially just Optus painted a different colour. Everything from the packaging on the SIM, to the customer support you’ll get it exactly the same as Optus. To be clear on what this means – we bought and tested a service when reviewing Coles as we do for all of our plans and partners. Coles support is based in the Philippines. When you call Coles’ Customer Service, you are put through to an Optus customer service representative !
Great stuff about Coles Mobile Plans
Coles is a brand you can trust which is important buying any product. It’s especially important when you’re buying a SIM and you don’t want to risk losing service. All of Coles plans come with Unlimited Talk and Text. We also think Coles plans are good because :
They have a 10 day plan : Coles’ entry level 10 day expiry plan is unique in Australia at the moment. A 10 day renewal period ties in with the visits many families to the supermarket.
Retail presence : A lot of having a prepaid service revolved around the convenience of recharging. Postpaid services (effectively) ‘recharge themselves.’ If you’re using a prepaid service, you need to be able to recharge easily or you’ll be without service for a while and no one likes that. You’re never far from a Coles.
$5 for more data : One of our concerns about being charged $10 for an extra GB of data when you run out ( the current industry standard ) is that you can have the extra added just before the end of the month and waste a lot of it. Coles charge you $5 for 500 MB, a different way of expressing the industry standard of $10 which is less likely to sting you in this way. It’s fairer.
Options on International Minutes : Only Coles’ $40 plan has International Minutes included. On lower end plans you can add them if and when you need them. This is likely to lead to less wastage.
Great 4G network : As you’ll see from the infographic below. Coles are using a network which is equivalent to the other grocer alternatives.
It’s basically Optus : You’re getting the best of both Coles and Optus, in many ways. You can recharge conveniently ( even receiving FlyBuys 1 point per $ spent ) if you do. But you get the Optus coverage and experienced customer support if you contact them remotely.
Stuff that’s not so great about Coles Mobile Plans
Crowded Optus resellers : There are a lot of companies selling Optus’ network with their own price plans already. Coles need something special to stand out.
Won’t get entertainment : Entertainment options are now a part of many phone plans. If these or other value added services are important to you, Coles is not the provider you need.
Comparing Coles’ Network Coverage with the alternatives
The biggest question most people will have when comparing Coles and the alternatives from high street retailers is around network coverage. As we’ve said, Coles use the Optus 3G and 4G network. ALDImobile and Woolworths both use the Telstra Mobile Network, now with 4G. If that was all you needed to know, it would probably be quite clear. But that’s not all you need to know.
The Australian Optus 4G network offers great coverage and connections to 95.9% of the Australian population at last count. From a landmass perspective, the Optus network provides coverage over a surface area of more than 1.2 million kilometers of land.
The key thing you need to understand when comparing these plans is that ALDImobile and Woolworths do not use the entire Telstra network. They use a portion of it. The coverage footprint is similar to the more than 1 million square Kilometers that Optus have.
You can see from the population coverage chart here that there are only 2-3% of people who will benefit from coverage under the ALDImobile plan. Unless you live in the most remote 2-3 % of the population, then, the chances are, Coles is just as good.
Coles use the Optus network, meaning 98.5% of Australians will get coverage on a Coles prepaid plan
Comparing Coles and ALDImobile
ALDImobile are one of the biggest small phone companies ( if that makes sense ) in Australia and have shown real growth over the last couple of years. And, on their bottom 2 price points, Coles beat them hands down.
ALDImobile M $15 vs Coles Prepaid $10
30 days vs 10 days credit expiry
$25 of credit for calls and unlimited standard SMS in Oz
Coles prepaid services do not come with an app ( yet? ) That’s a negative in today’s day and age. You can still check your balance using SMS codes. For example, texting 9999 will return you a menu and you can interact with it to establish how much data you’ve used. This is the way phone companies have been servicing prepaid customers for 20 years. You can also call them.
Activation messages for your service come from Optus. The Customer Information Statement, (which is a summary of all the call charges you’ll get with your plan and a legal requirement for your phone company to provide ), is housed on an Optus web page. Coles’ customer service really is a thin veneer over Optus’ existing infrastructure.
That said, the customer service we received from a Filipino team was perfectly good. There were no communication problems, the staff were friendly, efficient, and, importantly, knew they were dealing with a ‘Coles customer.’
Amaysim | Prepaid Plans | Optus Mobile Network 3G+4G
Amaysim are the 4th biggest phone company in Australia with over 1m customers. They consistently have one of the highest customer satisfaction ratings in the industry and have prepaid (28 day expiry) plan range – just select the option you want in their checkout. With Amaysim, you’ll get:
Strong plan range: Amaysim have a range starting at $10 per month and rising to $50 per month. Data inclusions are up there with the best available and, with Amaysim, things are nice and simple. You’re just buying voice calls, SMS and data. There are no optional extras.
New International Inclusions: Any plan you buy, starting at $30 per month will now include free International Calls to 12 destinations.
Great Customer Experience: Amaysim are consistently one of the best performing†phone companies when it comes to customer satisfaction.
Vaya Mobile | Winner of The Best Value Plans 2018 Award
Postpaid | Month to month agreement | On the Optus 3G + 4G Network
Vaya offer a range of affordable postpaid plans on the Optus Network. They were recently bought by Amaysim and have cleaned up their image since they were acquired. Customer service complaints are down and they now offer a price match guarantee ñ a unique feature in the Australian market.
With Vaya, you will get:
Access to the full Optus 3G and 4G network: Optus’ 4G network now rivals Telstra for speed and coverage. With Vaya, you can get access to the same thing.
Unique ‘Price match Guarantee’: Uniquely, Vaya will match any other price plan you can
The WhatPhone 2018 Best Value Plans Award: How could we not give Vaya the best value plans award when they will offer to match any other plan on the market?
Nothing you don’t need: Vaya plans don’t have entertainment options, data rollover, data
Postpaid | SIM Only | Month to Month Agreement | Optus 3G + 4G Plus Network
SpinTel are a postpaid provider with a one of the most useful data management features we’ve seen. With SpinTel plans your data is ‘capped’ when you reach your limit. With most other post paid phone plan providers, when you hit your limit, you’ll be charged $10 for an extra GB which is not as fair as we’d like to see.
With SpinTel you’ll get:
Great data pricing: Compare SpinTel to the best of the rest and you’ll see, at the price points they sell, SpinTel are often the best value.
‘Capped plan’ data limits: If you want your phone service’s data to stop at a limit you set, SpinTel are the right phone company for you. So far as we know, they are the only company to offer this feature.
Moose Mobile : WhatPhone 2018 ‘Best Overall’ Award Winner
Postpaid | SIM Only | Month to month agreement | Optus 3G + 4G Plus
Moose are a new Australian phone company which stormed on to the market in early 2017. They offer a fantastic range of plans, with huge data allowances which exceed those available from competitors. Customer feedback has been so good about the company, we had to award them the ‘Best Overall’ award as part of our 2018 review.
With Moose You’ll get:
Best value data inclusions: Starting at less than $10 per month, Moose offer consistently strong pricing, especially on their 4G data inclusions.
Excellent customer feedback: Moost stand out from the pack on customer service with phenomenal online reviews.
Nothing you don’t need: Moose keep it simple. No included streamed audio or video, these are a phone plans with nothing you don’t need.
Moose plans for your mobile
Moose $9 SIM Only = 200 minutes of calls to landlines and mobiles in Oz. Unlimited SMS/MMS in Oz + 1GB. Now $5 for the first month – save $4. Offer ends 31.08.18.
Moose $14 Sim Only = Unlimited calls and SMS/MMS in Oz + 1.5GB. Now $5 for the first month – save $9. Offer ends 31.08.18.
Prepaid | 30 day expiry | On the Full Optus 3G and 4G Network
OVO’s offer a totally new way of looking at a phone company – they’re one of our best selling partners. Their plans are, pretty much on a par for data inclusions with the best in the industry. In addition to talk time, SMS and data, OVO’s plans include exclusive access to exclusive video content. All of OVO’s plans come with ‘OVO Play’ an app which lets you watch their free content on your plan. With OVO, you’ll get:
Free Video Content – Motorsport, Sailing, Gymnastics & Water Polo : OVO offer a growing list of free video and audio content. Motorsport fans might like the 400 Thunder Professional Drag Racing Series, Australian GT, Formula Drift and other petrol head live streaming. OVO Play also includes other sports like sailing and gymnastics. The price of the content is included in the monthly line rental charge you pay OVO for your prepaid plan. So, importantly: You won’t see your data balance decline while you’re watching them, the streamed content is free.
Free Streamed Audio: OVO’s plans also offer FREE radio streaming, also included in your plan offers access to the Tripple M network and other selected stations.
OVO for Kids: OVO’s plans come with the offer of free access to Parental Lock software. Buy your child the $9.95 plan from OVO and you’ll be able to monitor what they access on their phone and set times for it to turn off and turn on it’s own connection to the internet.
OVO Plans for your mobile
Picking an OVO plan is simple. All of OVO’s plans include Unlimited talk and SMS in Australia to Australian numbers plus superfast 4G data.
Prepaid | 30 day expiry | On the Full Vodafone 3G and 4G Network
Kogan Mobile keep it simple. They have some of the most competitive SIM Only / Prepaid plans in Australia, on the much improved Vodafone network. With their multi month recharge options, Kogan add some genuine value and choice to the market.
With Kogan, you’ll get
Monthly, quarterly or annual options : Do you want a single recharge payment with a 1, 3 or 12 month validity ? With Kogan, you’ll get discounts for multi-month purchases you were going to make anyway. They add the convenience of less frequent running out / topping up. And they keep the total predictability and flexibility of prepaid.
Kogan’s 30 day plan range :
Kogan’s 30 day plans all have Unlimited talk and SMS in Australia to Australian numbers. The difference is the amount of data which is included.
All talk time and SMS for use in Australia to Australian numbers. All data is for use in Australia. See all Kogan Plans including 90 day and 365 day plans. You can find out more about this company in our Kogan Mobile review.
Postpaid | 12 month contracts | On the Telstra 3G and 4G network
Woolies are one of Australia’s most trusted brands. Now, they offer a range of 12 month SIM Only (postpaid) on the Telstra Mobile network. Many Australians visit Woolworths every week making the company’s telco offering familiar and accessible. With Woolies you’ll get
Data bank feature: Woolies are one of three companies which offer a data bank feature. Whatever data you’re given, you keep – forever. (Up to a maximum of 30GB.) In our view, data banking is the fairest way a phone company can treat data.
Nothing you don’t need: Woolies are now an established telco. Their 12 month plans offer decent value and, for most people, who won’t change their phone plans more regularly than once a year anyway, Woolworths make a great ‘set and forget’ option.
Postpaid | Month to Month agreement | On The Telstra Mobile Network 3G+4G
Belong sell access to the Telstra Mobile Network. They have a simple to understand plan structure with options on data, national ($5 extra) and international calls ($5 extra.) Belong also offer the fairest treatment of data that any phone company in Australia have. a ‘data vault’ feature. Whatever data you buy, is yours, forever. It just keeps rolling over until you use it or leave them.
With Belong, you’ll get:
Data Vault: All Belong’s Mobile plans come with ‘data vault’. When you buy your data, it just keeps rolling over until you decide to use it or leave them!
$5 International Calls: And if you want to make Unlimited International Calls (to 10 selected destinations – or to 23 selected countries’ landlines) just add $5.
In Conclusion – Coles add real value and alternatives in a complex market
Once you’re In the world of smaller phone companies, things become extremely competitive very quickly. There are already a lot of phone companies which resell the Optus 3G and 4G network. Amaysim, Vaya, Bendigo Bank, OVO Mobile and so on.
Coles Mobile prepaid plans, adds noise, a bit of heat and a small amount of incremental choice to the current deals on the market. But they do offer a couple of unique elements. A 10 day recharge will suit shopping mums. A $20 plan with unlimited voice and SMS and enough data for an average user is market leading. These inclusions are all the more impressive when you consider the quality of the offering. By essentially repainting the Optus facilities they want, Coles offers customers a doubly whammy. They blend the convenience of a retail recharge using the high street branding we know and trust of Coles – and get the experienced telco customer service and coverage of Optus. It’s a clever combination and it ties in well with Coles’ reputation for affordability.
Naturally Coles Mobile have chosen to address the niche they know most about : Retail shoppers. They’ve also addressed the elephant in the room and taken themselves head to head with ALDImobile. Overall, the plans are worthwhile. If you meet the specification of the recommended buyer, get stuck in.