Ericsson Have Partnered with Telstra : Video Processing

Ericsson Logo

Have you ever wondered how you are able to view videos while connected to the Internet via your smart phone? It requires a certain amount of technology which network providers like Telstra have to install, so video streaming can be offered to its customers. The companies that provide this sort of technology are global companies like Ericsson’s. The most recent technology provided by the company is the fully virtualised MediaFirst Video Processing suite, which is expected to power Telstra’s new video processing data hub.

A move towards cloud solutions

Both Telstra and Ericsson state that this deployment is an important step in the right direction for the installation of the telco’s Media Cloud platform to take into account the broadcast media’s workloads.

This MediaFirst portfolio for software video processing will also be able to support the deploying of HECV which is an advanced broadcast service which allows streaming and advanced format transcoding. All the software functions are orchestrated directly using micro-services throughout the network.

Virtualizing media processes is a 1st for Telstra

Telstra is likely to be one of the first operators to virtualise media processing as micro services and centrally co-ordinate media operation flow using cloud infrastructure. Gary Traver, who is Telstra’s media director, has stated that this move is the 1st step for Telstra in its virtualisation program following its selection of Ericsson’s solution suite which is called MediaFirst Video.

Benefit for broadcasting services

This facility will allow broadcaster services to use media applications which need high bandwidth when and where they need it. The Ericsson MediaFirst will supplement and improve workloads for broadcast media and it is also expected to support services transported across Telstra’s media-specific world networks.

Telstra’s target is to offer reliable network access which has a strong latency and bandwidth which supports the broadcasters as they move into using IP processing for the broadcasting of content. Ericsson’s video processing software-based solution will offer the chance for operators to both process and deliver live and pre-recorded content which is ready to be broadcasted.

Ericsson MediaFirst

This product offers operators the chance to capitalize on customer demand for the most modern services in certain areas like UHD, augmented and virtual augmented reality, as well as revenue generating, such as through dynamic ad insertion.

It operates on any platform, which includes pure software, server hardware called common off the shelf (COTS) public and private and cloud. The flexibility breakthrough brings together complicated configurations through taking control of processing elements, making use of the service-based approach which secures operations while optimizing service quality.

All this innovation, according to Elisabetta Romano, who is the head of Media solutions and Vice President of the company, is simply making it far simpler to monetize services and reduce delivery processing costs through the complete content cycle. Encoding Live 8.1 and Management Controller are both improvements to MediaFirst Video Processing. This is considered to be the media industry’s video processing solution. Ericsson has been able to simplify content owners’ operations, service providers and broadcasters offering them the opportunity to transit into total virtualization throughout the delivery chain for media processing chain.

Basically, it provides operators the chance to move forward from a monolithic, restrictive approach to a far more agile service oriented allocation, which allows for the streamlining of application management and deployment to include clusters and services which provide supreme scalability that unites new and developing business drivers.

MediaFirst Video Processing Encoding Live 8.1

This enables far quicker content deployment, pushes forward efficient delivery, and promotes more consumer experiences that are immersive than ever before. This state-of-the- art version provides a really unified microservice across all the different platform types including integral failover, centralized management and dynamic licensing benefits, together with faster video transcoding and density when put to work on a platform which incorporates Intel’s own dedicated video hardware Quick Sync Video (QSV), which has a video hardware focus.


There is no stopping this upward mobility of firms trying to keep telcos like Telstra completely up to date with applications that can add a variety of dimensions to its service. Faster networking has been an ongoing requirement and Telstra now has the chance to help out customers who don’t get the most out of their data connections.

Neil Aitken

Having worked in 3 countries for 4 telcos on both voice and data products, Neil is in a position to give you the inside track. Get beyond the marketing messages to the best plan for you.