Telstra Advertises the Highlights of its Smart Home App

Telstra Smart Home App

Back in November 2016, Telstra introduced a smart home service using a companion app. Its aim was to initiate a Smart Home Hub bringing together all your smart home gadgets which are compatible. The Smart Home deal is based on a 2 year subscription at $25 monthly, which attracts a minimum layout of $600. The requirements for this app are home broadband, an iOS or Android device to run the smart home app and a dependable Wi-Fi arrangement throughout the home.

There are various options available, one of which is called “Watch and Monitor.” This encompasses 2 motion sensors, an indoor Wi-Fi cam that records video and takes photos or streams live directly to the Smart Home App.

A second option is “Automation and Energy” which includes 2 smart power plugs, a motion sensor and 2 window or door sensors.

These can be arranged so that the lights in the home work automatically so allowing you to monitor your consumption of energy more easily. This is only the beginning of Telstra’s Smart Home initiative.

Telstra showcases real applications of its Smart Home Hub

To help to inform potential customers of the benefits of this smart home app, Telstra has recently showcased how ordinary Australians have benefitted from its use in their homes, even to the point that your home is taken care of in your absence. Each ad is really indicating how beneficial it is to have a home connected through the Telstra Home app.

Telstra’s recent ads reveal case studies of

  • A farmer.
  • A young family unit.
  • A roaming couple who reside in a lighthouse.

Each of the ads showcases the apps’ different features. These include automatic lights, motion sensors and how a household appliance such as a kettle or an iron can be turned off before their presence becomes a danger. It also features short ad spots which focus on different objects in the home that can be turned off and on using the app.

Case Study 1

A mum discusses her career and her life and how Telstra Home Hub ensures everything is turned off before she leaves her home for the day. Everything is switched back on in time for her children to return home from school.

Case Study 2

An elderly pair whose home is a lighthouse, but they go away often. They recall how the Smart Home app helps them to control their use of lighting, switches off devices using smart plugs and ensures everything is taken care of before they leave to go on a holiday.

Case Study 3

This is the story of a dairy farmer, who has motion sensors in his smart home for when he rises early and smart bulbs which switch on when he gets back home at night.

Automation and Energy Telstra Starter Kit for $25 monthly

This starter kit comes with:

  • One Smart Home Hub.
  • Two Door and Window Sensors which know when your windows or doors closed or open.
  • One Wide Beam Sensor which detects Motion which is great for big rooms and living areas which have a 90 degrees field of view.
  • Two Smart Power Plugs which automate your radios, lamps, and other fairly simple appliances.

It attracts a minimum sign up period of 24 months. When you sign up you will be given a unique ID which you should always keep close to you just in case it’s needed.

This app brings life to your Smart Home

What is meant by this is that by installing a Smart Home app it is creating automations which are instructions that inform a Smart Home gadget what it has to do and when it has to do it.

For example, the Telstra Smart Home app can tell:

  • Your iron, your kettle, or your hair-straightener to turn off once everyone in the house has departed for school or work
  • Your living room lights to come on when the family enters the room for relaxation in the evening
  • You if you’ve shut the back door
  • You if an SMS or email has been received in relation to your automations settings. Receive an SMS or email alerts based on the automations you’ve set up

Summary

Busy lives means using intelligent apps, so that you don’t forget to do certain things in your home before you leave it unattended for a day. Telstra, having already rolled out the smart home app, felt the need to add a more practical element to its promotional campaign by using case studies of people who have benefited from installing it.

 

Neil Aitken

Having worked in 3 countries for 4 telcos on both voice and data products, Neil is in a position to give you the inside track. Get beyond the marketing messages to the best plan for you.