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Need a better phone plan?
To get great value plans from your prefered phone network, choose a phone plan from a network reseller. They use the main networks: Telstra, Vodafone, and Optus/ Virgin – and offer excellent value plans and service. Best of all, there are no long contracts, use as much or as little as you like.
Need a better phone plan?
We’ve reviewed Australia’s best deals from the companies which piggyback the main networks. Read our in depth reviews and see the plans we recommend in each of our in depth reviews. Click to see the plans they have which we recommend and the best value plans from major competitors that you should consider.
Recommended Plans on Telstra’s, Optus’ and Vodafone’s networks
More detail on the networks – Getting the best deal
Vodafone, Optus and Telstra are the only 3 mobile network providers in Australia in 2014. They own their own networks ( although sometimes, one of them shares part of their network with another. )
In the telecommunications industry, the big 3 are known as tier 1 telcos. All of the major phone companies are making significant, multi billion dollar investments in their networks to improve coverage and provide the latest data ( 4G ) services to their customers. The tier 1 telcos spend billions building and maintaining their networks.
In addition to maintenance, every few years, a new generation of network technology comes out. Originally, GSM was rolled out. That was upgraded with GPRS. That was followed by 3G data, then 4G data. Starting late in 2014 with trials that commenced in July, new 700 MHz spectrum is being trialled by Optus and Telstra which will double 4G speeds and improve in building reception. This constant attention to network provision and upgrade costs these companies a lot of money.
Phone companies who rent network access are called MVNOs
There are other companies which use the tier 1 Telco’s networks. These phone companies are known as MVNOs or Mobile Virtual Network Operators. They often use exactly the same networks as Vodafone and Optus customers receive. One of the secrets of Australia’s MVNOs, however, is that they do not charge anything like the tier 1 telcos for their services. Remember, MVNOs typically offer SIM Only plans. Using them can save you a fortune without requiring that you compromise interest in the network you choose. Here are some examples.
Which are the best 4G SIM Only plans on the Optus network ?
If you have a 4G phone and want access to the Optus network, we recommend Yatango. Yatango’s rates are substantially cheaper than Optus’. They also use the entire Optus network. Not part of it, or a component of it – Yatango use the whole 4G network. As Optus adds more coverage, Yatango gets to use it immediately. In addition, their range has a good deal more flexibility to it.
- Build your own Optus 4G plan :
Yatango have a plan configurator which gives you any and all permutations of voice, SMS and data on the Optus 4G network which gives you complete control over the plan you choose. Give it a go and choose the exact number of minutes, SMS, Data and international calls you need.
Unlike most, Yatango also have a range of plans with unlimited voice and SMS. Starting at $23.90, you’ll get unlimited calls and SMS in Australia but no voice. To that, you can add some very affordable data.
- Want an Unlimited plan :
Yatango’s have range of plans which offer unlimited voice and SMS in Australia along with with multiple data options. Again, these are cheaper than Optus’ own equivalents.
You can find out more in our Yatango review.
Which are the best 3G + 4G SIM Only plans on the Optus network ?
Do you have average phone use needs ? We recommend : Amaysim Flexi
For a 3G / 4G phone user who uses their phone about as much as an average person, Amaysim Flexi is perfect.
- Spend about $20 per month :
If you are looking to cover average phone usage, you have a 3G or a 4G phone and you are looking to spend around $20 per month, we recommend Amaysim’s $19.90 plan.
- Gives you 3 or 4 calls per day :
Calls and data inclusions are the most critical part to any plan. With this plan, you’ll be able to make 3 or 4 calls per day. This is approximately average usage and covers most people. Remember, you’ll be able to receive as many calls as you’d like, free of charge.
- 500 MB of 3G / 4G data on the Optus network :
You will also get 500 MB of 3G / 4G data to use each month. Unless you are in to YouTube videos when you are out and about, this is probably an adequate level of data.
- Free SIM delivery :
Unlike some, Amaysim’s SIMs are delivered free of charge.
Do you need an unlimited 3G /4G plan on Optus ?
We recommend Amaysim’s Unlimited plans
If you are a super user of your phone – in other words if you’re addicted to using it, you want to use the Optus 3G /4G network and you want the reassurance and flexibility of a large allocation of data then we recommend Amaysim’s Unlimited plans – now with 4G data :
Here’s why we recommend Amaysim :
- Unlimited calls and SMS :
Their unlimited plan offers unlimited calls and texts to Australian numbers.
- 5GB or 7GB of data :
Amaysim also have two options with significant data inclusions. You can choose an unlimited plan with either 5GB or 7GB of data for use on the Optus network. No other plan will give you this much data at these prices in Australia. Amaysim use the full Optus 3G / 4G network . That’s not part of the Optus 4G network, not most of it. It’s the whole entire Optus 4G network. You’ll get coverage wherever they have a signal ( Optus’ 3G network currently covers 98.5% of the Australian population ) and the latest 4G speeds in 4G coverage areas.
If you decide you want to change plans, you can move up or down on any Amaysim plan without charge. You just have to complete the month you’re in. Additionally, Amaysim have the best customer satisfaction in the industry : An enormous 96% of all Australians who are with Amaysim would recommend them to a friend. It’s uncommon in telco to find a company that people actually like.
Read our full Amaysim Unlimited plan review.
50% OFF of any Unlimited plan for first month new online orders valid until 31st of July 2015. Use code: SAVE50
Best Unlimited Voice and SMS in Australia on Vodafone’s network ?
If you’re after an unlimited plan with incredible included value or you make calls overseas, in our view, you need look no further than Lebara. Lebara use the much improved Vodafone 3.5G network which covers more than 96% of Australians. If you live in a major Australian city ( and more than 70% of people do ) then look no further than Lebara for the best value unlimited plan.
This is the lowest price on our site for a plan which has unlimited Australian voice calls and SMS, anywhere in Australia. It’ll give you :
- Unlimited voice calls to Australian numbers :
Your plan has unlimited included calls to Australian mobile and landline phone numbers on the Vodafone 3.5G network.
- Unlimited SMS :
Unlimited National texts. Nice and simple. You can send as many text messages each month to as many Australian phone numbers as you’d like to with no additional charge.
- Big Data :
A huge 4 GB of 4G data. 4 GB should be plenty for even the most ravenous data eaters. This data inclusion has just been increased and now represents the biggest data bundle you’ll find on a plan of this sort.
- Lebara use the Vodafone 3.5G network :
Remember, Lebara use the Vodafone 3.5G network. Vodafone’s network has improved dramatically since it’s lows of 2010. In major Australian cities, Vodafone’s network is as strong as Telstra’s or Optus’.
!! Special Offer on Lebara $29.90 : First month half price + 1GB extra for each of the first 3 months !!
Lebara’s cheaper international call rates cover
- Best value for overseas calls :
If you need to make calls overseas, Money Magazine awarded this plan the best value plan for that in Australia.
- 50 international call destinations :
Unlimited voice and SMS to 50 destinations including India, China, Vietnam, Sri Lanka, Thailand, Philippines, Malaysia, Pakistan, Lebanon, Bangladesh, UK, France, Greece, Italy, Germany. See the full list.
- Unlimited National Voice and SMS :
Call who you like when you like and you can text them too. All day every day. These are genuinely unlimited allowances for calls and SMS to other Australian numbers from your mobile.
- Enough Data :
4 GB of 3.5G data on the Vodafone network. Again, you can add more mid month if you need to. But not many go beyond 4 GB of data.
!! Special Offer on Lebara $49.90 : First month half price + 1GB extra for each of the first 3 months !!
For the best deal on the Vodafone network, choose Cmobile's Red plans
As you’ll see below, on this page, Vodafone ‘s coverage, especially in the cities around Australia, has improved greatly. Unfortunately, public perception has not yet caught up. As a result, Cmobile have seen the opportunity to get the best pricing and the best network in Australia. Here’s how you can get it.
- Best Vodafone Value :
Cmobile’s Red plan at $19.90 is the best pricing available in Australia at the $20 price point on the Vodafone network.
- Transparent pricing :
One of the advantages of Cmobile’s Red suite of plans is the transparency of pricing. They have a PAYG option – which offers calls at 12 cents per minute. To put that in perspective, if you are the kind of person who only makes one ( standard 2 minute ) call per day, Cmobile’s red plans will cost yu only $7.20 per month.
- Strong customer care :
Additionally, Cmobile’s Australian customer care is second to none in Australia. It is staffed by a knowledgeable friendly support team, the majority of which used to work for Vodafone in Australia.
!! 50% off the first month access fee for any plan ( PAYG not included. Offer ends on July 31, 2015) !!
Woolworths Connect ( Prepaid )
Australia’s best value plan on the Telstra 3G network at $30
- Best value plan on the Telstra 3G network at $30
We recommend Woolworths $30 plan. Woolworths give you more voice value ( $650 ) and data ( 1.5GB ) than any other Australian phone company at that price.
!! Note – Both Woolworths Connect offers come with an additional 1 GB of data when you recharge by the 31st July !!
- Whichever plan you choose you’ll get enough data for average 3G usage :
Woolworths Connect plans include at least 1.5GB of data which is enough for average usage.
- Unlimited SMS :
Both Woolworths Connect Mobile plans available online contain unlimited SMS.
- Prepaid – Month to month agreement ( 30 day recharge )
Woolworths Connect prepaid price plans offer total predictability and flexibility. Once you’ve bought your recharge amount, you know you won’t be spending more until you consciously decide to. And, if you find a better deal elsewhere, you can take advantage of it when your existing credit has run out.
- Woolworths Connect use the Telstra 3G network – strong national coverage :
Woolworths Connect ‘piggyback’ ( or resell ) the Telstra 3G network. It covers 98.5% of the Australian population and nearly 1.3 m square Kilometers.
- More information :
You can read our full Woolworths Connect review here.
Want access to Telstra’s 3.5G network but don’t need unlimited ?
We recommend Boost Mobile's $20 Ultra SIM Prepaid Plan.
Never let it be said that Boost aren’t innovating ! The Sydney based telco recently launched a $20 per month price plan which services people on a budget who want access to the plenty fast Telstra 3G network. If you don’t need unlimited but you like a bit of data and you need good coverage, this might be the plan for you. You’ll get :
- 100 minutes of talk time :
That’s one and a half standard 2 minute calls per day. It’s more than I use !
- Unlimited SMS :
You can’t get better than free and unlimited and that’s what you’ll find in Boost’s $20 plan
- 1GB of 3.5G data ( PLUS ! 500 MB free to use every Sunday ) :
1GB of data is only slightly less than the average data allocation you’ll need each month. Especially when you think that 15% of the time, you’ll be using your free 500 MB of data. Each Sunday, you’ll be allocated 500 MB of 3.5G data to send picture messages when you should be in Church.
Boost are one of the best known, most reliable telco brands in Australia. Their use of the Telstra 3.5G network gives them a highly sought after position which positively differentiates them against Amaysim who would usually be considered best in price at this $20 price point. Following the main brand Telstra’s additional data rollout, Boost bumped their plans back up to bigger inclusions. And now, Boost’s $20 price point really does look like a winner for anyone with less than an average usage profile.
Read our full review of Boost Mobile.CHECK BOOST $20
Need an Unlimited plan and access to Telstra
- Boost use Telstra’s 3.5G network :
Boost Mobile Australia are one of the only phone companies in Australia which operate on the Telstra 3.5G network. Telstra’s 3G network coverage 99.3% of the Australian population – more than any other network. Speeds are faster than 3G but not quite as good as 4G. And they’re getting better all the time, as users migrate from Telstra’s 3G infrastructure to their 4G capable towers.
- Boost offer a $40 Unlimited price plan :
For $40 per month, you’ll get unlimited national calls and SMS to other Australian numbers
- 3GB of 3.5G data = Plenty of Data : ( PLUS ! 1GB free to use every Sunday! )
As well as unlimited calls and SMS to Australian numbers on the Telstra network, you’ll get 3GB of national data.
Boost’s prepaid offer is exceptionally strong in comparison to other Australian plans. It provides highly sought after access to the Telstra 3.5G network, an almost unbelievable unlimited number of calls and SMS with the best Australian coverage and a more than adequate 3GB of data. You’ll also get a FREE GB to play with every Sunday on top of your 3GB allowance so you can watch YouTube to your heart’s content on the laziest day of the week. If you think you need more data than 3GB ( you can see below on this page for some analysis of exactly what average data usage is at the moment ) then check out Amaysim’s unlimited plan, below.
Read our full review of Boost Mobile.
We’ve comprised all the informaiton you need on the Major Australian networks and provide it here, all in one place.
Australian Network Coverage
There are a variety of credible ( independent ) information sources available to establish which phone companies offer the best network coverage in Australia. We try to reference as many as possible here to assist your decision. 40% of Australians say they are likely to change network in the next year. Coverage is a key factor in the decision making process.
Potentially the most important report about phone companies in 5 years, a recent ‘Open Source’ white paper revealed some surprising news. In major metro areas, Vodafone had the best 4G coverage and the best 4G speeds – compared to Optus and Telstra.
The gap between Vodafone and Telstra was never that big
JD Powers is an American research company which conducts an annual report in to the quality of Australian phone networks. In their 2013 report on Australian Network Coverage, JD Powers concluded that the network performance gap between Vodafone and Telstra was not that large. The JD Powers analysis studied 1900 Australians in February / March 2013 and covered the 3 critical areas of national phone usage. Their aim was to determine what phone company has the best coverage across 3 types of interaction : Phone Calls, Messaging ( e.g. SMS ) and Data Download / Upload.
The study finds that the variation in network quality performance among wireless carriers at the industry level is much smaller in 2013 than in 2012. While network quality performance among carriers still varies at the state level, the gap between the highest- and lowest-ranked carriers for the overall industry has decreased to only 7 PP100 in the 2013 study from 11 PP100 in the 2012 study.
That mostly makes sense if you work in the mobile phone industry. Translated in to terms that normal people might understand, the quote means :
- Telstra’s network was the best available
- But the gap between the quality of the Telstra and Vodafone networks was not as big as people thought it was
And, when you include the other elements of the service you’re offered by your phone company, it gets interesting. Looking at customer service from Australian phone companies, Telstra’s is often on a par with Vodafone. In fact, for overall satisfaction, considering all of these variables, price, network quality and customer service, Optus and Virgin Mobile come out on top. So, Telstra do have the best network but the research says they may well not be the best phone company for you.
Recent changes in Australian 4G Coverage
Low frequencies like 700 MHz or 850 MHz improve in building coverage and reach in to the bush. Remember, not all phones have access to frequencies like Optus and Telstra’s 700 MHz.
As we enter late 2014, the competition between Vodafone Telstra and Optus for 4G coverage and speed is taking an interesting twist. Each player is now attempting to make the best use of their frequency investments to improve both the number of square kilometers they cover and their in building network penetration.
Vodafone is reusing it’s 850 MHz frequency. Telstra and Optus are deploying their new 700 MHz frequency. Each of these frequencies is enabled by the closing down of Australia’s Analogue TV networks last year.
Optus network coverage
Optus’ 3G Network Coverage – 98.5% of the population
- Optus’ 3G upgrade is complete.
- Optus’ February2014 3G upgrade programme boosted metro in door coverage to 94%, up from 70% 2 years ago.
- The upgrade provided better in building coverage.
- Optus’ Cover 1.0 million square miles of Australia with their 3G network.
- Compared to Telstra’s 2.3m
- Optus’ 1.0 million square kilometers make up 12.6% of Australia’s landmass
- Optus Subscriber info :
- Have 9 million mobile network customers.
- Market share : 19.3% ( of subscribers )
- Customer complaints have halved in last 12-18 months
Optus’ 4G Network Coverage
In addition to the information contained in the info-graphics on this page – key facts about Optus’ network include :
- Optus had 1.8 million 4G customers as of mid Feb 2014.
- That’s an increase of around 30% achieved in just 3 months from the previously reported statustics and shows how fast usage of 4G services is growing !
- Optus cover 70% of the Australian population with 4G services.
- Optus targeted 70% Australian population coverage with 4G by end March 2014 and achieved it
- Optus’ revised target is to reach 75% of the Australian population by the end of 2014.
- Started commercial trials of their 700 MHz spectrum in July 2014
- Optus’ commercial trials of 700 MHz spectrum make use of the network frequency they were granted access to. Full rollout will be early calendar 2015.
- The 700 MHz frequency was made available when use of analogue TV channels ceased.
Optus and Virgin Mobile use the same mobile network. Virgin Mobile is actually part of the Optus company. Unfortunately, not everyone realises this – which is why Virgin Mobile perform better on some network reviews with customers.
Optus too, spent $2 billion dollars growing its network coverage in 2013. Optus is also, already offering new technology to its customers, available since its purchase of Vivid Wireless which will further improve 4G speeds.
Optus actually shares a significant proportion of it’s network with Vodafone. This allows both companies to roll out improved network coverage to their customers whole controlling costs.
Asof July 2014, the ACMA have granted Optus a license to do some commercial trials in Darwin and Perth of their 700 MHz frequency.
Telstra do have the best network coverage in the bush
Telstra 3G network coverage
In addition to the information contained in the info-graphics on this page – key facts about Telstra include :
- Telstra Cover 2.3 million square miles of Australia
- Telstra’s 3G coverage includes 60% of the Australian bush.
- That’s twice as much of Australia as the next best on the list – Optus.
- Telstra’s network coverage represents 30.6% of the Australian landmass.
- Telstra Subscriber stats :
- Have more than 15 million mobile network customers.
- Market share : 45.2%
- Spending $1.2 bn per year for at least the next 2 years
Telstra’s 4G network coverage
- Telstra have 4.5 million 4G customers as of mid Feb 2014
- Offer the fastest 4G network coverage in the world according to a recent survey.
Telstra topped the charts in a recent 4G service survey with 64% availability and speeds of 24.5 Mbps 58% of the time. We beat South Korea !
It was back in 2008 that Telstra took the remarkable steps it did, to invest in it’s network and differentiate itself with that attribute. In many ways, it was the genius of the CEO at the time, Sol Trujillo who insisted that the Telstra ‘Next G’ network would be the best in Australia and was prepared to spend the money required to make that happen.
Telstra are ahead in their network performance and are spending more on improving it than the competition. The AFR report that Telstra is spending ‘unprecedented amounts’ on network investment. And it’s paying off. Since mid 2011, they have grown the number of customers on their network by the better part of 1m customers. Telstra now have more than 15 million customers on their network !
Cleverly, Telstra have kept their 4G network to themselves. They sell 3G services to providers including Boost and Cmobile. However, they save their 4G network for their own customers.
Together, these steps enable Telstra to charge a premium for their network services. Their price plans are routinely $10 – $15 per month more expensive than the other networks. This poses a couple of natural questions.
- Do you live in a bushland area where you will use the edge in network coverage that Telstra has ?
- Is that benefit worth putting up with their bad customer service and high prices for ?
Telstra’s 4G network coverage
4G or LTE networks are cheaper to operate once established and offer more efficient use of the wireless frequencies the phone companies have bought access to. To you, that means a 4G phone will give you a better network experience.
Telstra started rolling out their 4G services in November 2011, long, long before the other Australian phone companies. By mid 2013, they covered 66% of the Australian population. Their target was to cover 85% by the end of the 2013 calendar year and they hit that milestone. In fact, they completed it a week early.
Telstra paid $1.3bn for access to the 700 MHz frequency in May 2012.
Similar to Optus but on a slightly larger scale, Telstra are rolling 4G coverage out in 6 cities as part of their 700 MHz commercial trial. Telstra have also been granted the license for this by the ACMA. Telstra’s trials will commence in Griffith, Mildura, Perth, Freemantle, Mt Isa and Esperance.
What about Vodafone’s network ?
Vodafone’s 3G network
- Vodafone’s 3G network covers 96% of the Australian population.
- Vodafone have 5 million mobile network customers.
- Market share : 9.5%
- Focus of network improvements :
- According to the newly appointed CEO of Vodafone Australia, the network is focused on acquiring customers with above average data requirements.
Vodafone 4G Network Coverage
- Vodafone have more than 1 million 4G customers as of mid Feb 2013.
- That’s huge, given they launched their network less than a year prior to that.
- Open Source show Vodafone has the best 4G network coverage & speed in Sydney at 2014 start.
- Had first month of adding customers to their network since 2010, at the start of 2014
In a nutshell, Vodafone have so much ground to recover on network and network perception that they’re focusing on the cities first. As you will have seen on this page, in many major Australian cities, Vodafone already claim the fastest 4G networks. They’re improving that with their 850 MHz frequency. It’ll deliver an immediate benefit to their existing customers. Unfortunately, this is a short term benefit and the truth is that, ultimately Vodafone will have to invest in 700 MHz spectrum at the next frequency auction, if they want to keep pace with Optus and Telstra.
Vodafone have held access to the 850 MHz frequency for some time and are only now, in late 2014, redeploying the asset. Using their 850 MHz frequency, Vodafone expect their 4G to cover 95% of the metropolitan area by the end of 2014.
There is a very real difference to consumers in all of this. The majority of existing smartphones can use Vodafone’s 850 MHz frequency. The same is not true for Telstra and Optus’ handsets. No phones from Apple, Sony or Nokia will work on the new 700 MHz frequency that the two bigger rivals are offering. ( Some phones from HTC – e.g. the HTC One M8, Samsung including the Galaxy S5, and LG including the G3 will work. ) If you want the benefits of better in building coverage and better bush coverage.
Vodafone’s network improvements are paying off for new customers. The ‘Vodafail’ tag they received in 2010 is finally leaving them following one of the biggest corporate turnarounds in Australian history. The good thing is they know it and they’re working on the problem. Bill Morrow, the ( now ex ) CEO of Vodafone recently changed the company’s internal focus away from numbers and focused staff on the emotional aspects of their relationships with customers. They’re treating every lost customer as the loss of a lover.
It’s a slightly over the top approach but it has a basis in reality. Vodafone have undertaken a huge network investment since the peak of their problems. They’ve recently spent $1.7 bn on network improvements. The sum of these improvements have reduced customer complaints to the TIO, the Telecommunications Industry Ombudsman ( that’s the last line of frustration for Australian consumers to complain to ) by 40%.
Vodafone have cut roll-out time and covered more area, faster by entering a network sharing agreement with Optus.
Their network focus seems to be working. NPS, a measure of customer satisfaction, for customers who joined Vodafone since 2012 is much better than customers who were with them during the worst of their network problems. Before the iPhone crashed the Vodafone network, their NPS was an industry leading +18. At its worst, Vodafone’s NPS fell to -11. For customers who joined since 2012, NPS is positive – which means people would actually recommend the Vodafone network.
Vodafone is a huge international brand and they’re taking a responsible approach to accepting new customers. They check coverage in your area for you and if it’s not good enough where you live and work, they recommend you go to another network. Perhaps that’s why they’re now prepared to offer the Vodafone Network Guarantee.
Overall satisfaction & the best network in Australia
Every year, a phone company consortium conduct a survey called the Australian Mobile Phones Lifestyle Index. This year, it uncovered the same result. Telstra’s customers are substantially less happy overall with their customer service experience than Optus and Virgin customers.
What’s next for Australian network coverage ?
For the average user, the 4G networks of all 4 of the top Australian carriers can be considered of roughly equal speed in my view.
Some users receive peak speeds which might be higher here and there and those tend to be what’s reported. There are a variety of factors influencing how fast the data will come down to your phone including how many times you’ve dropped it ( did you damage the aerial ? ), how far you are from the nearest base station, how many other users there are on that network at the same time ?
However, Telstra and Optus are working on squeezing more out of their 4G networks. Telstra managed 150 Mbps in September 2013 using LTE-A. Optus are likely to be first to market with their souped up 4G technology of TDD which they intend to launch late in 2013 in Canberra. The rollout of the 700 MHz network will again increase the speeds customers receive and the quality of the in building experience they get.
Industry analysts say that 5G – the next network, beyond 4G, is just around the corner. Scheduled for the 2020s, 5G is already being worked on by the consortium of industry specialists which delivered 4G. 5G is likely to deliver more of the same sorts of improvements that 4G did.
- Lower latency speeds :
The time to get the response to your query – whether it’s a search or a request to begin a file download will be even faster than you’re already used to.
- Efficiency :
The move towards the Internet Of Things where everything from your watch, to your phone to your child and your car are all connected to the internet is going to require the ability to support more network connected devices, including phones. This will require more efficiency from the 5G network.
- Higher speeds :
4G speeds are staggering to most people. They’re analogous with your hme broadband fixed line connection. 6 years from now, they could be an order of magnitude faster again.
Phone company network comparisons
Australian phone buyers have to make trade offs. They have to decide what the best combination is for them of price / network / service.
- In the bush, Telstra have the best network. They cover 60% of bushland areas with their 3G network. If you want the best pricing on the Telstra network, we recommend Cmobile and Boost.
- In metro areas, Vodafone are just as strong, if not stronger than Telstra. And, as the recent Open Source report shows, Vodafone has better network coverage and speeds on it’s 4G network in Sydney.
Even the Telstra Chief Financial officer acknowledged the alternatives that people face in Australia. In September 2013, he spoke of the improvements Vodafone were making in their network and his certainty that their improvements would continue. The fact is that at the start of 2014, Vodafone has the best network in metro areas.
Network coverage complaint levels
Unfortunately, the generally poor feedback that Vodafone has received about its network is reflected in the number of complaints made about it to the regulator last year. Telstra’s complaints also stand out as substantially higher than Optus and Virgin Mobile, indicating a level of frustration with Telstra’s services.
The ‘regulator’ is the Telecommunications Industry Ombudsman or TIO. This chart is, of course, backward looking. The latest TIO’s reporting available ( it was released late in 2013 ) shows complaints for the quarter April – June 2013. Improvements in network quality and charging mechanisms will reduce the number of complaints in the future and may not be reflected in these statistics yet.
Determining who has the best network in Australia is not nearly as simple as it was. The gap between the best and the worst Australian network was never nearly as big as people think it is. And now, Vodafone are the best in metro areas. In the bush, Telstra is the safest bet.
The decision on which is more important ( cost or a small network quality improvement ) is a very personal decision. This article is designed to help you weigh up the elements of the trade off which are most important to you. Our suggestion is that, in many cases, especially if you need a 3G SIM, you can get a better deal on whichever network you want access to by choosing an MVNO.
We also have in depth phone company comparisons
Network decision / price may be the most important aspect of your decision today. However, there is, of course, more to choosing a phone company than the network component. We have reviewed each of the major Australian Phone companies in depth, covering everything from how they treat their customers, to special offers and unique elements of their plans. You can access the comparison articles by reading ‘Australian phone company reviews’