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Australia’s Mobile Market is Huge and Growing Fast

Mobile services market is turning around After declines due to the coronavirus pandemic, Australia’s mobile market is set for a huge come back. Analyst firm GlobalData has released a report predicting a 15.4 percent growth in the Australian mobile market by 2025, targeting $14.9bn in revenue. The growth drivers include both mobile voice and Continue reading…

Australia’s Mobile Service Revenue to Grow Over 15% CAGR

Significant growth expected in mobile services market The mobile service market is finally turning around after steep declines during the height of the coronavirus pandemic. A recent GlobalData’s Australia Mobile Broadband Forecast Model analysis forecasts a 15.4% Compound Annual Growth Rate (CAGR) in Australia’s mobile services market. This is a welcome about-face from last Continue reading…

Telstra opens up eSIM tech to smaller brands (MVNOs)

Smaller, cheaper brands that use the Telstra network can offer eSIM phone plans, which is good news for you. eSIM technology was launched in 2017 in Australia, allowing users to instantly activate phone plans without needing a physical SIM. Telstra was the first major telco to give smaller brands that use its network eSIM Continue reading…

Telcos New No-Frills Approach to Mobile Services

The new telco environment is getting less complex and more straightforward Australia’s telco market has evolved over the years. Once upon a time, phone plans were complex with too many options – so much so that choosing a plan was a chore in itself. Fast forward to recent years, and the major telcos have Continue reading…

Why is Optus Keeping the Amaysim Brand?

Amaysim is not going anywhere Last year, Optus began the purchase of Amaysim for $250 million. Now, the telco have finalised the deal, snatching up the largest Mobile Virtual Network Operator in Australia (MVNO). But Optus have also announced that Amaysim will remain a standalone MVNO, keeping them in the low cost market. This Continue reading…