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Virgin Is Out, So Who Will You Choose?

In 2018, Optus announced it would be closing down the Virgin brand. Over a million customers were affected and needed to switch to a new provider, and over 200 staff lost their jobs. It’s sad that Virgin Mobile closed down. It delivered innovative ideas about data, reliable customer service and plans that used to Continue reading…

Vodafone’s New Streaming Service

It seems like every major telco has some form of TV streaming available, and Vodafone have joined the pack. Vodafone are the latest Australian telco to offer a set top box dedicated to TV streaming. Their new streaming device will be available to Australian customers in April, and is being offered in partnership with Continue reading…

Virgin Mobile Gone by 2020 as Optus Pulls the Plug

Optus has confirmed that Virgin mobile will be shut down, with all Virgin customers who do not find another provider automatically moved to Optus. The decision confirms rumours that have been circling for some time, and comes as TPG enter the Australian mobile market as the fourth major telco. This decision reflects the greater Continue reading…

Can an Optus Re-Brand Capture a New Slice of the Market?

The telecommunications market is changing, and telcos need to be able to change with it. In addition to a large number of MVNOs operating with small overheads and delivering low prices, the NBN rollout has cut a large chunk out of the profits usually enjoyed by telcos who offered broadband and fixed line services Continue reading…