Best Phones – The Top 7
Whatphone believes that choice is a wonderful thing. It makes you feel free.
Feeling like you can choose freely from a broad array is one of the fundamental elements of modern life. People take it for granted now but we all remember the inspirational stories we heard when we were growing up. People fought for freedom in World Wars, or for Social Justice, to liberate slaves and put in place the facility for women to vote.
At Whatphone, we revere those enormous contributions to society and to life as much as the visitors to our site. We firmly believe in choice.
Best phones – too much choice
However, we also recognize the difficulties associated with real life !
We have jobs ( at Whatphone, don’t you know ), family life, friends, hobbies, the gym, sometimes we feel like the list of our commitments never ends. If I was guessing, I’d say you know the feeling.
The people we talk to tell us they’re too busy to look at hundreds of phones so they can choose the one that’s right for them.
Just the idea of working through the process seems daunting – and that’s before you’ve considered the plan decision !
At Whatphone, we’ve done a lot of thinking about this. We examined a concept called ‘The Paradox of Choice‘ – essentially, a concept described by psychologists Barry Schwarts and Sheena Iyengar, which says that when you offer people too many options, they find it more difficult to decide.
So, people want choice, and lots of it. But they don’t want too much choice or they will feel overwhelmed and worse off ! What’s the answer ?
Best phone : The ‘right’ amount of choice
Well, we know that most people can remember 7 things at one time pretty well.
Above that seems to be the level when people start forgetting things.
Many psychologists say that 7 items is the capacity of the short term memory. And here’s the interesting thing.
When we compared that idea with what happens in real life, if you count the iPhone ‘types’ as one phone then, the top 7 Smartphones cover more than 90% of the sales of the by telecommunications providers !
So, we just offer the top 7 phones. If you buy a phone after visiting the Whatphone site, you’re playing smart.
You’ve eliminated all the duds, the dodgy devices which 1% or 2% of people buy and short listed your decision. Now you’re picking between great phones.