What is Optus Sport?
Optus Sport is an app that allows you stream live sport content. The app is loaded with European football content, and you get live coverage of:
- English Premier League (EPL)
- UEFA Champions League
- UEFA Nations League
- UEFA Europa League
- European Qualifiers.
Optus is the second largest telco in Australia behind Telstra. They announced that the number of Optus Sport’s subscribers have hit 700,000. In other words, Optus have cornered the European football market with Optus Sport – today, if the only way you can watch all live EPL and UEFA Champions League matches is through Optus Sport.
What is the EPL and how does that tie in?
The EPL is the English Premier League, England’s top tier football tournament. The Premiere League is widely popular across Europe and, generally, the world.
The EPL’s popularity has been a boon for Optus Sport. According to Roy Morgan, Optus’ fixed broadband and mobile service subscriptions increased since the telco gained the rights to broadcast the football league. Amongst Australians who watch the EPL on television regularly or occasionally, Optus subscriptions increased from 4 percent prior to the 2015 EPL deal to 23.8% in 2018.
Optus subscription increased after EPL deal, according to Roy Morgan. Source.
Last year, Optus gained exclusive rights to broadcast live EPL matches, resulting in even more viewership for Optus Sport. But football isn’t the only entertainment in Australia these days. Telcos have realized the potential of entertainment content, and have now made it a point to offer content as part of their mobile plan inclusions.
Streaming services in general, such as Netflix and Stan, have been a hit in Australia. For instance, according to Statista, the number of Australian Netflix subscribers is expected to hit 3.3 million by 2022, up from 2.8 million in 2017.
Streaming is a big deal in today’s world, and telcos know that. Optus isn’t the only one capitalizing on this fact – Telstra, too, offer a range of entertainment content on mobile plans, from streaming Apple Music to sport content like live coverage of the Australian Football League (AFL).
How to get Optus Sport & what will it cost you each month
Some Optus customers already have Optus Sport bundled into their broadband or phone plans – usually the more expensive, top tier plans. (Other Optus postaid subscribers can get access to Optus Sport for $14 per month – just contact Optus and add it to your plan. Prepaid subscribers can purchase the Optus Sport add on for $10 – it lasts 28 days.
Thankfully, Optus Sport isn’t limited to Optus customers alone, so you don’t have to switch to Optus. You can access Optus Sport for $14 per month if you don’t have an Optus plan. Just download the Optus Sport app from your App Store or Google Play and get started. If you’re on a computer, you can sign up on the Optus website.
Ways to watch Optus Sport
You can watch Optus Sport on virtually all types of devices. From your Mac computer to your PC, set top box, iPhone, Android phone, and tablet.
- Mac and PC users can watch Optus Sport live directly on the Optus website.
- Set top boxes such as the fourth generation Apple TV, Yes TV by Fetch (get it for $5 if you’re an Optus customer), Amazon Fire TV, etc., stream Optus Sport from the app, so you can watch on your television.
- iPhone, iPad, and iPod Touch running iOS 8 and above can stream the Optus Sport App.
- Android phones running version 4.4 and above can stream Optus Sport.
Final words – Alternatives to Optus Sport
Optus isn’t alone when it comes to a sport app – Kayo and Telstra’s Mobile Sport, as well as OVO’s mobile sport inclusions are others. Kay Sports launched in 2018 and became the biggest sport streaming service in Australia, commonly known as the “Netflix of Sport”. They have since joined forces with Telstra to bundle into customers’ plans. You can catch the NRL, AFL, cricket and more with Kayo Sports on mobile devices, computers, and set top boxes for $25 to $35 per month.
Telstra mobile customers can download the AFL and NRL official apps and stream games with the Live Pass.