Woolworths Mobile
Review and Comparison

  • Well known high street brand
  • Flexible & predictable prepaid plans
  • Use part of the Telstra 3G / 4G network
  • Strong rural Australian network coverage

Top Woolworths Pre-paid Offers

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Which competitors should you consider?

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Common questions about Woolworths phone plans

Can I keep my existing phone number if I move over to Woolworths ?

Yes you can. This comes up a lot so we’ve written an article about it.

The process is simple (it’s called porting  and usually only takes a few hours.) There’s nothing for you to do. Just go ahead and buy the SIM. When you’re filling out the form online, they’ll ask you if you want to bring your number with you. If you say yes, they’ll transfer it for you.

What is a ’30GB Data Bank’?

A data bank is, in our view, the fairest way to treat data in a phone plan. With a data bank, whatever data you get in your phone plan stays with you for good. It doesn’t expire at the end of the month, as most of us are used to.

If you have a plan from Woolworths and you get 25GB to use that month but you use only 15GB of it during the period, the remaining 10 GB is ‘banked’. Its added to your starting data balance at the beginning of the new month.

Banking data is a new feature that not many phone companies offer. It’s a great feature and a good reason to get a plan from Woolworths.

Belong Mobile and Telstra are the only other phone companies in Australia which offer this useful plan feature.

What is a CIS and why should I read it.

The CIS is something that all phone companies, including Woolworths have to deal with. It’s effectively a simple version of your contract with your phone company (in this case Woolies.)

It is WELL WORTH reading the CIS for your plan. It will take you about as long as it takes you to read a menu in a restaurant and it will tell you everything about your plan – for example, including the answer to the ‘how is data charged’ question, above.

How is data charged for on the Woolworths 12 month plans?

Any data ‘session’ ( that’s any single or multiple sets of data transfer ) will be measured In 1 kB increments on your Woolworths postpaid SIM Only plan.

The market (including Woolworths) has moved to charging in the minimum possible 1kB increments, which is as fair as you’ll get. In the past, some plans, especially those with substantial data inclusions, charged per MB. Anecdotally, we’ve found that the data inclusions in those sorts of plans seems to disappear more quickly than others who charge by the kB.

Which competitors should I consider when I am looking at Woolworths offers ?

If you’re after coverage, Boost Mobile are the only phone company which resell the whole, entire Telstra network.  Belong Mobile offers a fair chunk of the Telstra network – with a coverage footprint much like Woolworths.

You can see all of our partners and all of their SIM Plans, on all 3 networks on our SIM Only page.

What’s the difference between prepaid and postpaid phone plans ? (Woolies offer both.)

The distinction is actually, pretty subtle in many ways. You can find out in our article which one suits you best.

The difference between these plans is in when you have to pay for them. With prepaid plans, you pay before you use – like a cinema ticket. With a postpaid plan, you’ll get a bill at the end of the month and you become liable to pay it at that time. Prepaid plans are generally a bit easier to get because customers don’t have to pass a credit check to get one.

Woolworths sells both prepaid and postpaid SIMs. We have covered the postpaid plans in their range, below.

Woolworths Mobile Plan Review – Should you go with them ?

What's good

  • Strong brand presence and recall
  • Will suit high street shoppers
  • Now with better data management features
  • Data bank lets you keep all your data forever

What's bad

  • No unlimited plans
  • Amaysim have 4G plans for not much more
  • Lebara better value if you live in a city
  • Boost Mobile use the same network and are better value


Woolworths Mobile 12 Month Postpaid Plans Review – Everything you need to know

Woolworths is a household name. It has an enormous distribution footprint in Australia and it’s a brand which is trusted by families all over the country. They have operated a phone company, under their umbrella Woolworths brand, for several years now. Originally, Woolworths resold access to the Optus network. Later, they changed their affiliation from offering Optus network access to buddying up with Telstra and reselling part of their 3G + 4G network.


What is Woolworths Plan Range ?

  • Woolworths offer Prepaid SIMs for purchase through their high street stores / online portal.
  • Woolworths also have a limited device (phone) range which they offer under 24 or 36 month contracts to customers.
    • If you take one of those, you can go month to month SIM Only plan.
  • If you want to get just a SIM Only plan, you’ll need to take a SIM Only plan.
  • Woolworth’s most popular plans are their 12 month SIM Only plans
    • Those 12 month SIM Only plans are what we cover in this article.


Is Woolworths 12 Month Postpaid SIM Only Plan Range right for you ?


  • Do you need strong rural Australian coverage ?
    Woolworths prepaid mobile recharge uses parts of the the Telstra 3G + 4G network which offers strong coverage in and outside of city areas. Woolworths claim more than 23m Australians fall under their coverage footprint which gives them a square Km footprint of about the same size as Optus. One alternative to consider if you want access to the full Telstra netowork but don’t want to pay Telstra prices, is Boost Mobile.
  • Do you shop at Woolworths ? :
    A major component of the Woolworths proposition is the convenience they offer when it comes to purchasing a recharge. If you already go in to a Woolworths store once or twice a week, picking up a voucher recharge might be so simple, it’s worth paying slightly more with Woolworths, even for the $45 recharge. Woolworths also offer Double Rewards points to customers with a card, who take a Woolworths phone plan.
  • Do you wish you could keep your data?
    Our own WhatPhone survey results show just how important it is to Australians to feel that their phone company is treating them fairly. Woolworths now offer a Data Bank facility which we think is the fairest way a phone company can offer data to their customers. The only 2 other phone companies you’ll get this facility from are Telstra and Belong Mobile.


What is Woolworths / Telstra’s coverage like ?

Woolworths are using the standard MVNO phraseology as their network description. Woolworths use ‘part of Telstra’s 3G network’ for their mobile customers. This Telstra network covers 99% of the Australian population. That’s 2.5m square Km . The 4G network you get access to is designed to mimic the 4G coverage Optus and Vodafone have in place. To give you some idea of the comparison, Woolworths/Telstra 4G access covers 94% of the Australian population. Compare that to Optus’ 4G coverage at 96.6% of the Australian population . Following their substantial network improvements, Vodafone’s national 4G network now covers 95.3% of the population.

You can check Woolworths coverage on their site.

And, if you’d like more information on Australian network coverage you can read our article. 


What we like about Woolworths 12 Month SIM Only Plans

Before we get in to it, here are some of the basic questions and answers visitors have concerning Woolworths dealt with. These are standard service elements and not unique to Woolworths.

  • Regular promotions :
    Woolworths undertake regular promotions. Watch out for them. Without them, Woolworths’ plans, frankly, struggle to stand out in such a clutered Australian market place. With a good bonus data offer, sometimes, Woolworths’ plans can be a good buy.
  • Zero bill shock feature:
    We’ve already commented on the ‘fairness’ of Woolworths ‘Data Bank’ facility. Woolies also offer a ‘zero bill shock’ feature – the ability to set a ‘hard stop’ at your data limit. Postpaid plans like this are convenient but users also need to be aware that many charges can be applies to their account for non core service fees. Examples include International Calls and extra data. Woolworths offers you the chance to have your data service stop when it gets to your plan inclusion limit. (So, for example, if your plan had 5GB of data built in, when you got to that 5GB limit, your mobile data would stop. This means you can avoid the $10/GB fees that 28% of Australians pay.
  • Standard SIM Only inclusions :
    Woolworths prepaid mobile recharge include standard voice and SMS additions such as free calls between two Woolworths phone numbers within Australia.
  • Cover all types of SIM card :
    Whether you need a Nano or a standard SIM for your phone – just pick one up for $2 in store or online through their portal in a clearly marked pack.


Bad things about Woolworth’s 12 Month SIM Only Plans

  • Lack of included International Minutes : 
    International minutes are now a core offering from most phone companies in their entire range of SIM Only plans. With data inclusions naturally sky-rocketing and domestic minutes / SMS already provided free of charge in unlimited quantities in the vast majority of plans, International minutes are the only way to add value and avoid reducing the price of the plan. Woolworth’s plans don’t include International minutes at any price point which is an omission worth mentioning. If you know you make international calls, Woolie’s 12 month plans are not right for you.

Summing up – Woolworths is a funny one

Woolworths’ relaunch of their mobile products on the Telstra network appears to be a story about familiarity and reliability. Woolworths marries the convenience of shopping in store every week with cut throat value of network reseller pricing with coverage that reaches 23 million Australians. They’ve added some real value in their plans with ‘data bank’ as a feature. It’s the fairest way to treat data – you keep what you’ve given forever.

Woolie’s plans will suit those who know themselves well enough to know that taking a SIM and moving phone companies is something they will do rarely. Some people prefer to operate on month to month SIM Only agreements and Woolies don’t offer those just at the moment.