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Virgin Mobile Gone by 2020 as Optus Pulls the Plug

Optus has confirmed that Virgin mobile will be shut down, with all Virgin customers who do not find another provider automatically moved to Optus. The decision confirms rumours that have been circling for some time, and comes as TPG enter the Australian mobile market as the fourth major telco. This decision reflects the greater Continue reading…

Can an Optus Re-Brand Capture a New Slice of the Market?

The telecommunications market is changing, and telcos need to be able to change with it. In addition to a large number of MVNOs operating with small overheads and delivering low prices, the NBN rollout has cut a large chunk out of the profits usually enjoyed by telcos who offered broadband and fixed line services Continue reading…

Why you should use the self-service app your telco provides

You’re probably aware that your telco offers an app for your smartphone, but are you using it? These apps contain convenient functions that make them well worth the free download. Here’s why you should be using your mobile phone service provider’s app. Easy to view information. Your app will have a “dashboard” layout, where Continue reading…

WiFi Calling: Easy, Useful, and Available Now

Even in built-up cities, there are black spots where coverage is unavailable. Where people used to have little choice but to walk around holding their phones up to find a signal, their phones could now automatically pick up Wi-Fi instead to keep the call going. It’s a practical innovation that makes life easier for Continue reading…