Optus Partner with Uber for Same-Day Delivery Service

Optus Partner with Uber

Get your Optus devices delivered the same day

The coronavirus continues to wreak havoc around the globe. We’ve seen countries react with lockdown orders and other extreme measures. Australia is no different – a little over a year after the first known COVID-19 case in the country, some locations are still on lockdown or partially so.

But it isn’t all doom and gloom – the coronavirus has led to some innovative ideas that will likely last beyond the pandemic. For instance, last year, we saw Belong announce that they will go fully digital, a move that allowed the MVNO keep their staff and customers at home and safe, while saving on overhead costs.

And now, Optus have partnered with Uber Direct to come up with an innovative idea of their own – same day delivery of products to help customers shop seamlessly without leaving their homes.

We’ll tell you all about the Optus same-day delivery service in this article, so read on to find out the details.

Optus same-day delivery service

This is the digital era, where instant gratification has become the new normal. With 4G mobile networks and the ongoing speedy 5G rollout, a lot of things are literally at your fingertips, just a thumb swipe or tap away.

Want to listen to music? Stream instantly on your phone or other device, regardless of the song you want. Have a question that requires an urgent answer? Just ask Google and get your answer immediately. How about movies? Well, just take your pick from one of the many streaming apps available and watch your movie instantly.

So why do we still have to wait for our smartphones and other devices to come in the post when we order from out favorite telcos? Optus now say we don’t have to – your device can be delivered the same day, within an hour, at no extra costs.

Prior to this, waiting for the post was the norm. Even users with eSIM devices typically have to wait for a QR code to get delivered in the mail if they want to use an eSIM plan on their device. If that’s the case with QR codes for a service that’s supposed to be fully digital, then smartphones and other devices still have to travel through the tedious, lengthy mail delivery system – at least until now.

Optus have solved this dilemma with Uber. The telco will deliver your device in about an hour by utilising Uber Direct. All you have to do is place an order from the comfort of your home and indicate that you’d like it delivered the same day, and Optus will take care of the rest at no extra costs.

Uber General Manager for retail, Lucas Groeneveld, summed up the importance of such an innovation, stating that, “Customer expectations are evolving, and we believe fast delivery is a game changer. Being able to order a new phone and have it arrive in about an hour will set a new standard for convenience that we think Optus customers will love.”

Where is the Optus same-day delivery service available

While Optus’ same-day delivery service is a great step forward, the telco has only launched it on a trial basis for now, so that means it isn’t available everywhere. In order to take advantage of the same-day delivery service, you will have to be in an area where a participating Optus store is located.

Here’s a look at the stores where Optus and Uber Direct are currently available:

  • Sydney: ‘Yes’ Optus Broadway, ‘Yes’ Optus Parramatta Westfield, and ‘Yes’ Optus Miranda.
  • Melbourne: ‘Yes’ Optus Bourke St Mall, ‘Yes’ Optus Chadstone, ‘Yes’ Optus Highpoint.
  • Brisbane: ‘Yes’ Optus Garden City, ‘Yes’ Optus Springfield, ‘Yes’ Optus Strathpine.

If you’re outside these areas, then you won’t be able to take advantage of the speedy delivery service right now. But if it becomes a success, there’s a good chance Optus and Uber Direct’s partnership will come to a store near you.

Final words

Optus have made a solid move here. Instant gratification is the way of the world today, so there’s no reason why this doesn’t apply to the phone delivery space.

You can order groceries and have them delivered the same day. The same is true about food from restaurants. And whatever you buy from Amazon can also be delivered quickly. So why not phones and other devices from telcos?

Optus and Uber Direct will now deliver your devices on the same day you order them, provided you’re in a serviceable location. To participate in the ongoing trial, just place an order with Optus – you can even do so by calling one of the stores we mentioned above. This is great news, especially because some Optus stores are still closed to the public due to the coronavirus pandemic. 

Neil Aitken

Having worked in 3 countries for 4 telcos on both voice and data products, Neil is in a position to give you the inside track. Get beyond the marketing messages to the best plan for you.