What are the most common needs in Australia, for Consumer Internet Of Things (IoT) products?
3 common needs have arisen over the last year or so, when it comes to The Internet Of Things.
- Smartwatches for kids:
Smartwatches are watches with a mobile internet connection which offers parents useful features, such as the ability for a parent to know where their child is at any time, or provides basic phone services – without exposing children to the more concerning sides of the internet.
- Pet Tracking Devices:
Which allow you to track your family’s best friend, wherever they are.
- Dashboard Cameras for Cars which live stream to the internet:
Dashboard cameras are conspicuous on the news, providing recorded images of accidents and near misses and giving the owner a record of events that they have been involved in.
The plans on this page are designed to give users the connectivity they need.
What is the Geofence feature in kids smartwatches?
Smartwatches for kids are really focused on their tracking abilities. Australian parents are more interested in their kids’ whereabouts than whatever else features a smartwatch may provide.
As a result, tracking features are a major selling point in kids’ smartwatches, and the Geofence feature adds even more to it. This feature allows parents to set designated areas for the child and alerts parents when their child leaves the designated area.
What else can I do with a pet tracker?
The main purpose of a pet tracker is to keep track of your pet’s whereabouts. However, these devices may also be able to monitor your pet’s health remotely. Such a feature can come in handy to a veterinarian.
Also, pet trackers can be used to track other things given their portability. A common example is your luggage.
Why would I need the Internet for a dashcam?
When they were first introduced, dash cams simply recorded video feeds to a tape or other storage device. Today’s dash cams – 3G cams – store their footage in the clouds, which requires the Internet. This eliminated the need for physical storage devices such as tapes or SD that can easily become corrupt, causing a loss of footage.
Today’s dashcams can also live stream video footage, and users find this handy. Such a feature also requires the Internet.
Is it wise to use a regular SIM plan for these devices? How do I pick the right SIM plan?
Devices such as Kids’ smartwatches and pet trackers don’t consume as much data as a smartphone or other adult device. As a result, using one of the many smartphone SIM plans will probably be a waste, as they won’t need the large amount of data, voice, and SMS in the plan.
You should also take note of their network capabilities – 3G, 4G, or soon to be 5G. Knowledge of the data they consume will also be beneficial. In general, it’s advisable to choose a pre-paid plan, but this may result in a parent forgetting to top up before the plan runs out – reminders are generally sent to the smartwatch itself, which would be in possession of the child.
Thus, it’s best to choose a plan that’s tailored to such a device, such as a KISSMobile plan.
What are the KISSMobile plans and what do they offer?
KISSMobile plans are PAYG plans that are made specifically for devices that don’t necessarily need large amounts of data.
For the kids’ smartwatch, The KISSMobile Kidsmobile plan costs $9.95 per month and comes with a FREE kids tracking watch with Geofence technology, 100Mb data, 30 SMS, FREE Kiss-to-Kiss calls, 15 cents per 30 seconds talk, and 14 cents per SMS over the limit. It requires $30.00 minimum credit and a minimum 6-month term. There’s a $9.95 early termination fee.
For pet trackers, KISSMobile Pet GPS Tracker plan costs $9.95 per month and comes with a FREE pet tracking collar, 100Mb of data, 30 FREE location SMS alerts and 14 cents per location SMS after that, tracking app for iOS and Android, and full online support. It requires a minimum credit of $30 and a minimum 6-month term. There’s a $9.95 early termination fee.
- PAYG plans
- Tailored to smaller IoT devices
- Kidsmobile plan offers FREE kids smartwatch with Geofence
- Pet tracker plan comes with FREE pet tracking collar
- 30 Free SMS (Kidsmobile plan)/SMS alerts (pet tracking plan)
- $9.95 termination fee
- You must maintain a minimum of $30 for at least 6 months
Australia is no stranger to the Internet of Things (IoT). Widespread evolution of IoT technology is moving Australia towards an imminent future in which we are surrounded by a myriad of completely connected devices. To power them, IoT devices (we explain what those are below and give some examples) depend on mobile data, provided as part of what, to this point, have been ‘phone plans’ network plans that provide these connected devices the internet access they need.
The IoT can be explained in several different ways. However, in practicality, it usually boils down to different devices being connected and controlled via a mobile app on a smartphone, which is connected to the Internet.
What’s most surprising, perhaps, for the average Australian is just how far progressed these concepts are. Below, we outline the main consumer products which can benefit your life and explain how you can get them.
- Telstyle, an Australian research firm, estimates that 40% of Australian homes use at least one IoT device.
- An average Australian home has 14 devices connected to the Internet.
- By 2020, households connected to the Internet will likely double.
- The IoT market could hit $4.7 billion by 2021.
- Australia has implemented the Smart Cities and Suburbs Program to develop the infrastructure needed for Smart Cities in the country.
- Melbourne, Adelaide, New Castle, and Sunshine Coast, are already participating in energy saving, IoT movements.
- Last October, the Smart Cities Council held the first annual Smart Cities Awards, an event to recognize the Australian city with the best leadership and practice for the smart city movement.
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- Spending on the IoT is expected to hit $1.2 trillion by 2022 globally, a growth of 13.7 percent between 2017 and 2022.
- Forecasts had the IoT market itself growing 37% globally, between 2017 and last year.
- According to the June 2018 Ericcson Mobility Report, cellular IoT connections will reach 3.5 billion in 2020.
Global cellular IoT connections. Source.
The first phone company to really address the opportunity and customer needs that are associated with the swathe of consumer IoT products which are being developed is KISSMobile. KISSMobile provides plans which solve the problems the IoT presents, with a range that takes into account the different products that are IoT-capable. In fact, Guy Glover of KISSMobile rescues the true meaning of IoT from its expanding reach. He defines it simply as any machine connecting to the Internet. Period.
There is brilliance to that definition, as it takes into account the fact that the IoT is already here, and boils it all down to the core of connectivity and communications. Whatever device connects to the Internet has the ability to communicate with other devices via one app or the other, the worldwide web, or otherwise, be it big or small.
Glover also doesn’t focus on products and services that are WiFi-, Bluetooth-, or GPS-dependent when delivering data. Unlike that traditional view of the IoT market, he finds that today’s Australian IoT market is driven by three consumer product categories:
- Kids tracking watches;
- Pet tracking devices which serve multiple purposes given their size — for example, track luggage, track children when placed in school bags, and other assets; and
- Dashboard cameras with 3G.
Glover has support in recent IoT trends and forecasts. A recent Forbes magazine article reported that consumer devices are the highest driver in the global IoT market. Specifically, in 2018, consumer products accounted for 63 percent of installed IoT devices.
IoT adoption. Source.
These devices have the ability to become outright necessities, if they haven’t already. However, determining their connectivity requirements is a tricky topic, as they are highly dependent on the device itself and simply don’t require as much monetary cost as most data plans command.
KISSMobile especially recognizes this need for plans tailored to these market drivers, and Glover has stated a specific goal: Get SIM cards into these market driving devices before they get into the hands of the customer.
Here’s more on KISSMobile’s views and plans pertaining to the three market drivers, as they help us explore the IoT.
1. The Most Common Consumer IoT Product: Kids tracking watches
According to the International Data Corporation, the global wearable market saw an increase of 10.3% from 2016 to 2017. Sales of wearable devices were about $104 million in 2016 and about $115 million in 2017.
An even more promising market is the kids wearable market. According to Gap Intelligence, much attention is paid to adults in this department, but the potential for kids wearables is high. This is because for a parent, children’s safety, while away from home, is a real concern that should see this market realize its potential globally.
Moms on kids wearables. Source.
In Australia, parental concerns are the same, and they drive this relatively new market. Here, the kids’ wearable market is even more specific in its intent — it’s often referred to as the digital tracking market. Parents are certainly more driven by gaining peace of mind through kids tracking watches than by whatever else features a wearable might have.
These tracking watches allow parents to keep track of their children through an app on their smartphone, and come with other features as well. Usually, these devices’ tracking abilities can alert parents when their children leave a designated zone or area, with an IoT technology commonly referred to as Geofence. Such features play well to the Australian parent, who seems to be very anxious about their children’s safety whenever they aren’t around.
The smartwatch market alone represents a huge chunk of the wearable market. According to CCS Insights, 86 million smartwatches will be shipped in 2021, double that of 2017. Of these smartwatches, the highest contributor will be kids smartwatches that have the ability to track.
How to pick the right SIM for your kid’s new smartwatch
- The kid’s smartwatch you’re connecting:
The particular device determines the necessary plan. Each has it’s own unique data requirements – which might be 3G, 4G or, soon, 5G. Costumers rarely know the necessary plan. That is, how can one really know the amount of data needed just to track a child? What other features on the particular watch can consume data? Does prepaid, post-paid, or PAYG (Pay-As-You-Go) make sense?
- Our advice is to choose a postpaid plan:
Despite their good intention, parents connecting their kid’s watch to a SIM with the data it needs with a prepaid plan generally forget to top up when the plan expires, and alerts for such are usually sent to the kids device itself, as opposed to the parent. Postpaid customers require a separate SIM be added to the watch, for a separate account which they usually forget even exists. This creates bill-shock when they are charged for this separate phone number that they forgot all about.
Glover realizes the issue here, and offers PAYG as a solution. KISSMobile plans are mostly designed for light users. That makes it an ideal provider for kids tracking watches that generally shouldn’t require much data usage. According to Glover, paying $30 for a prepaid plan — which seems to be common these days — for such a device may be too expensive. And so KISSMobile offers a number of attractive deals.
Here’s the KISSMobile kidsmobile plan:
- $9.95 per month;
- FREE kids tracking watch;
- $30.00 minimum credit;
- Minimum 6 months term;
- $9.95 early termination fee, though;
- 100 Mb (Megabytes) of data;
- 30 SMS;
- FREE Kiss-to-Kiss calls;
- 15 cents per 30 seconds talk;
- 14 cents per SMS over the limit.
The free kids smart watch has several features, including Geofence technology. Glover explains that there are other available plans, and that, again, the right pan depends on the device as well as the customer.
2. Also Growing In Importance and Popularity: Pet Tracking Devices
Pet tracking devices are the second major connected Internet Of Things product and are a major driver of the market in Australia. These devices usually come with a lot more features than a tracker, but the tracker seems the most important. Australians want to be able to identify their pets and track them in the event they are lost or stolen.
2016 pet wearable market. Source.
According to Glover, these devices come in handy for other purposes besides pet tracking, as they can fit into luggage and packages to serve the same tracking purposes. That makes them an even more attractive option.
The IoT implications here go beyond tracking. Some customers are also interested in pets’ health, and such information is also useful to veterinarians. IoT technology, in addition to tracking, enable these devices to communicate any issues and alert owners.
According to Grand View Research, the pet wearables market was estimated at US$1.07 billion in 2016. There is an expected growth of 14.8% CAGR from 2017 to 2021 globally. Another firm, Technavio, cites a 16.83% CAGR growth from 2015 through 2020, with tracking taking up 41% of the market.
Pet wearable market. Source.
Of the world markets, the Asia Pacific region — Australia included — seems to be especially interested in these devices. The CAGR for this region is expected to grow at the highest rate in the world.
Realizing this segment as an IoT market driver, KISSMobile cites the same general problems with finding the right plans for such devices. The data requirements may not be worth a $30 prepaid plan, and the decisions between prepaid, postpaid, or PAYG are dependent on the device.
Here’s a KISSMobile solution — the KISSMobile Pet GPS Tracker plan:
- $9.95 per month;
- FREE pet tracking collar;
- Minimum $30 credit;
- Minimum 6 months;
- $9.95 early termination fee, though;
- 100 Mb Data included
- 30 location SMS free
- 14 cents per location SMS over the limit;
- Tracking App on iOS App Store and Google Play
- Full Online Support
Although Glover cites pet tracking devices as a key market driver, he refers to them as a hit-and-miss product. This is supported by another market research study which predicts a decline in the market, due to the emergence of other products that have several other IoT features — for instance, health diagnostics — in addition to tracking.
3. Finally, People Are Now Connecting Dashboard Cameras To The Internet To Live Stream
A final IoT market driver, for now, at least is the application of live streaming to dashboard cameras in cars — 3G dashboard cameras. These dash cams ensure a record of road activity that can come in very handy in establishing liability.
These devices also come in handy when the goal is to monitor drivers. For fleets, they can also help track vehicles. Previous dash cams lacked these abilities because they lacked connectivity — no IoT features — and also lacked unlimited storage as their SD (Secure Digital) cards would fill up and prevent the camera from rolling. SD dash cams also have a failure rate as high as 30%.
3G cams continue to roll, storing their footage in the clouds. This prevents any loss of footage and ensures the user a complete record. The footage can be downloaded remotely on a smartphone or other device, and maintenance of the 3G dash cam can be done remotely.
In the United Kingdom, insurers favor vehicles with 3G cams. They come in handy for insurance claims and discounts are often offered to vehicle owners who have these cameras installed in their vehicles.
KISSMobile plans are also available for 3G dash cams, and Glover points out that because cars are becoming more mainstream, there is growth potential here. And as in other cases, a connectivity plan to keep this IoT device active depends on the particular device itself, as well as the customer.
These Products Are Just The Beginning Of The Internet Of Things
The IoT is here, both on a large scale (smart cities) and small scale (consumer products). We believe that this is just the beginning and that this market is driven more by consumer products. At least, that’s what the statistics tell us. Glover also points out that kids tracking watches, pet trackers, and 3G dash cams are drivers of the IoT market in Australia. Sales trends for these devices vary, with watches spiking at Christmas, dash cams gaining popularity as cars become more common, and pet trackers being hit-and-miss.
The problem here, though, is the IoT connectivity requirement. These devices are just too small to be considered for the average $30 data plan. KISSMobile thus tailors plans for such devices and offers deals to capitalize on this market. With the amount of information out there, consumers need assistance navigating the connectivity market as they become part of the IoT world. According to Glover, consumers hardly know the right plan, and so relying on guides that compare them all is the smart thing to do.
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