Kogan Mobile <br>Plan Review and Comparison

Kogan Mobile
Plan Review and Comparison

  • We’ve compared Kogan with the best of the rest
  • Better deals are available - we've shown them below
  • Get more data for less $ on better networks than Kogan

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Frequently Asked Questions

Is there anything unique about Kogan’s plans ?

There used to be. For a long time, Kogan offered the only multi-month prepaid agreements that we knew of.

Under this sort of plan structure, Kogan sell you a prepaid plan which lasts 30 days, 90 days or 365 days. Data allocations are replenished every 30 days and, as long as you’ve got the SIM, you can make unlimited national calls and send unlimited SMS.

Multi-month contracts like this give you the best of both worlds. You get the benefits of prepaid. And there are plenty of those – wee once counted 26 prepaid benefits. First among them is predictability of cost. You always know where you are with a prepaid plan. There are never any nasty surprises cost wise. Secondly, you get a discount on the usual monthly fee by paying up front.

Are Kogan’s current plan range prepaid or postpaid ?

They’re all prepaid.

Can I keep my phone number if I want to move to Kogan ?

Yes you can. You wouldn’t believe how common this question is. We have written about it extensively.

Which phone network do Kogan use ?

These days, Kogan Mobile use the Vodafone 3G +4G network.

Kogan also sell phones. Should I buy a phone from them too?

Kogan are a good company to buy phones from. I’ve done it in the past. We also recommend Australian based phone providers including Mobileciti.

It’s often true that buying the phone outright and adding a SIM works out cheaper, over the course of the next few years than if you’d bought it under contract.

Part of Kogan’s huge Australian growth comes from the maths behind this sort of decision. 70% of people now buy their phone this way.

Use our free download here to calculate the cost difference between a contract with your phone company or buying the phone yourself.

Do Kogan offer the best value?

In some cases, rival deals from Kogan’s competitors offer superior inclusions and / or access to a better network for the same price.  We include those competitor plans above in case they are of use.

What's good

  • Innovative 90 day and 365 day prepaid plans
  • Kogan now offer 4G data speeds
  • Multi-month deals have discounts built in
  • Some of the best data pricing of any operator
  • Easy to understand 'Unlimited' calls & SMS plans

What's bad

  • Consider the alternatives we've offered above
  • In some cases, Kogan's plans are not best value


Quick Intro to Kogan Mobile’s plans

  • Kogan are a huge Australian electronics reseller who now sell phone plans.
  • The company now, resells the Vodafone 3G +4G network.
  • Their range of prepaid plans add something to the Australian market.
  • Some of Kogan’s plans offer multi month inclusions.
  • That is, ( for example on the 90 day prepaid plan ) you pay once to recharge your service / SIM and can use it for 90 days.
  • Data is topped up each month.
  • Multi-month plans get an %age discount (typically, roughly 10%) on the usual monthly fee.
  • However, some better alternatives to Kogan’s pricing have appeared.
  • Some are shown above as alternatives you might like to consider.

This Month’s Hot Offers

$ 10.00

/month VIEW PLAN
Domestic Voice Calls and SMS
Month to month
3G + 4G from Telstra

$ 14.80

/month VIEW PLAN
Domestic Voice Calls and SMS
Month to month
3G + 4G Plus from Optus

$ 20.00

/month VIEW PLAN
Domestic Voice Calls and SMS
Recharge every 28 days.
3G + 4G Plus from Optus

$ 25.00

/month VIEW PLAN
Domestic Voice Calls and SMS
35GB =20GB+15GB bonus on first 3 recharges.
Recharge every 35 days.
4G from Telstra

Introducing Kogan Mobile Version 2

Russlan Kogan the man who started and owns the company is considered by some, a ‘crazy’ Russian. Whatever his view of the world, there is no denying that Kogan’s website, one of Australia’s most visited each month, and distribution methods are innovative. Kogan has brought a significant amount of competition in electronics to the country and have successfully attracted customers away from more standard Australian places like Harvey Norman and JB HiFi, to his online empire.

Kogan Mobile, his mobile phone plan venture, is an obvious next step for the retailer. (This is actually his second attempt at running a phone company – the original version fell apart.) Kogan wants to leverage what he’s learnt by way of ingenious e-commerce business, through a complimentary set of products – phone plans. Whenever he sells a phone or a tablet computer, Kogan wants to use his brand – to add a SIM and plan on to the transaction.

So, should you trust him and take that Kogan SIM?


Kogan Mobile actually offer something genuinely new

We think Kogan are worth considering. They offer no nonsense, no hidden extras prepaid phone plans on the Vodafone 3G and 4G network.

Here’s why we think Kogan are worth considering:

  • They’re on the Vodafone network :
    Having a phone on the Vodafone network used to be an embarrassment – even as recently as 5 years ago, following their ‘Vodafail’ shame back in 2010. Let’s be clear though, things have changed and Vodafone’s network is now much improved. Don’t believe us ? Check the network review – in this article we have covered Vodafone’s investments and improvements in some detail over the last 2 years. In Sydney, Vodafone’s network is on a par with Telstra’s for availability and speeds.
  • 30 day plans are good value for mobile data:
    Kogan’s plans on the Vodafone network are the among best value you’ll find. The key to their success when it comes to value is their data inclusions. Kogan have set their stall out clearly. Their data inclusions are hard to beat for any spend level. Where we can find a better deal for the same spend, we identify those, above.
  • 3 month plans are discounted :
    You’ll get an 11% or so discount for signing up to a 3 month plan if you choose the Kogan 90 day plan. The plan is good value in the first place and an extra 11% simply for paying up front is worth having. Kogan used to be the only company which offered these prepaid multi month contracts. Now, it’s far more common to see them. We even have a recently constructed page dedicated to multi month phone plans.


Who does Kogan’s customer care ? Vodafone do

Customer care is a slightly strange component of the Kogan Mobile service. One of the things MVNOs (smaller phone companies like Kogan Mobile who resell others’ networks) tend to do themselves is offer their customer support ‘in house’. That is, most MVNOs provide customer support direct to their own customers, themselves. Kogan outsource their customer support to Vodafone. That’s not necessarily a bad thing – Vodafone’s customer support is actually very good. But it is a bit strange.



Summing Kogan’s new offering up

When it comes to low cost mobile carrier, unusually, with Kogan, you often get more than what you pay for. Many phone companies are staffed with friendly telco experts. Kogan, not so much. Many phone companies fawn for your favour. Kogan, not so much. For my money, there are better, more friendly brands out there. However, Kogan are consistently solid when providing data allowances in their plans. Only some phone companies, the ones we recommend above, do better.

Having multi-month options (as Kogan do) does add something to the Australian market, it’s just not a unique plan feature any more. Multi-months give you the best of both worlds. You keep the total cost predictability of Prepaid and avoid the inconvenience of running our of recharge when you need it most. Something that happens to all prepaid users at some point or other. Kogan defined this field and others have copied. Parting with a lot of cash upfront ( especially for the 12 month plan ) for a 10% discount won’t appeal to everyone. The three month plan is far more attractive. After all, you need to consider just how much flexibility you need. Most people don’t do what we do here and check competitor pricing constantly. Checking once every three months is probably the most you’d consider the question.

Kogan plans are not going to appeal to those who make international calls overseas ( although the data portion of their plan does make that possible through Skype or Apple’s Facetime. ) If you need a phone plan which allows you to call overseas, check out our dedicated page for phone plans containing International Calls.



Kogan’s Competition On The Vodafone Network


Kogan vs Cmobile

  • Kogan and CMobile use the same network:
    CMobile’s Red plans also use the full Vodafone 3G and 4G network that Kogan resell. The similarities between the two companies end there, however . CMobile also offer blue plans which are on the Telstra Mobile Network – which covers about half of the full Telstra network, Kogan doesn’t have the second network option.
  • CMobile focus on older people:
    CMobile is focused more on senior citizens and clear pricing. It’s fair to say that the customers who choose CMobile do seem to enjoy the very personalized service they get (it’s provided by a guy I know called Peter – we both worked together at Vodafone.) But that kind of tells you the difference in scale between Kogan Mobile and CMobile. Kogan is one of the largest partners we have on WhatPhone. CMobile don’t have nearly the same level of interest from our visitors.
  • Kogan offer better value:
    Generally, we think there are better value options out there, than CMobile, as you can see from a quick comparison of CMobile’s and Kogan’s pricing.

Kogan vs Vodafone

In many senses, comparing Vodafone and Kogan is like comparing two sides of the same coin. Other than acquiring customers through the Kogan site, Vodafone delivers literally every other aspect of their service.

  • Kogan get EXACTLY the same network:
    It’s important to be clear on what you’re getting when you choose Kogan. Kogan plans operate on the Vodafone network. The speeds and priority you’ll get with Kogan, will be identical to those you’d get if you’d bought a Vodafone SIM.
  • Kogan’s plans are prepaid only.
    Kogan’s plan range is not nearly as large or as difficult to navigate as Vodafone’s. Kogan’s plans are prepaid only. Vodafone have prepaid, postpaid and options for phones sold under contract.
  • Vodafone sell phones under contract:
    At Kogan, you can do what most people are doing these days and buy your phone outright, adding a SIM from Kogan themselves. Vodafone sell phones under contract as well as operating a SIM Only and Prepaid business. Roughly one third of Australians take a contract from their phone company. and Kogan don’t offer the option of contracts.


Kogan’s competition on the Optus Network


Kogan vs Amaysim

Kogan and Amaysim’s networks are totally different. Vodafone’s population coverage has improved a great deal but Amaysim (A network reseller which piggyback the Optus network) will offer better coverage outside the main cities.

  • Amaysim’s experience works for them:
    Amaysim is Australia’s biggest telco outside the big 3, and has recently acquired Vaya. In our view, Amaysim’s experience gives their customers a better experience than Kogan’s. Amaysim show a great deal of maturity in terms of their offering, from the clear presentation of their plan range on their website to delivery of the SIM and support for activation. I’ve had friends buy SIMs from Kogan. Kogan offer great value but the company is still ironing the bugs out of it’s process. They’re turning an electronics delivery service in to a prepaid SIM delivery and activation process and it’s not perfect yet.

You can read more about this company in our Amaysim Review.

Strong, Simple Plans & A Well Known Brand

Amaysim | Prepaid Plans | Optus Mobile Network 3G+4G

Amaysim are the 4th biggest phone company in Australia with over 1m customers. They consistently have one of the highest customer satisfaction ratings in the industry and have prepaid (28 day expiry) plan range – just select the option you want in their checkout. With Amaysim, you’ll get:

  • Strong plan range:
    Amaysim have a range starting at $10 per month and rising to $50 per month. Data inclusions are up there with the best available and, with Amaysim, things are nice and simple. You’re just buying voice calls, SMS and data. There are no optional extras.
  • New International Inclusions:
    Any plan you buy, starting at $30 per month will now include free International Calls to 12 destinations.
  • Great Customer Experience:
    Amaysim are consistently one of the best performingÜphone companies when it comes to customer satisfaction.

Amaysim’s plan range:

You can find out more about this company in our Amaysim review.



Kogan vs Yomojo

  • Kogan and Yomojo use different networks:
    Again, Kogan Mobile and Yomojo use entirely different networks. Kogan sells mobile services on the Vodafone 3G and 4G networks, Yomojo offer them on the Optus 3G and 4G network.
  • Both Yomojo and Kogan offer prepaid plans:
    Yomojo have recently reduced the number of plans they offer and now focus exclusively on the Australian prepaid market. (Both have 30 day expiry plans.) As part of their plan revision, Yomojo removed their configurable plan option. Kogan’s range does have more variety. Yomojo do keep their postpaid PAYG plan option, however, which is valuable to those who make less than a single call per day.
  • Yomojo’s entry price point is lower than Kogan’s:
    Yomojo’s entry price point mobile price plan, designed to appeal to kids (or parents buying for them) is now sub $10, cheaper even than Kogan’s although Kogan do have more regular introductory offers.

You can find out more about this company in our Yomojo Review.


Kogan vs Moose Mobile

Kogan and Moose are each fiercely competitive on data inclusions. They are two of the most competitive Australian telco data offers. As a result, they are two of the fastest growing telcos in Australia – constantly revising their price to stay in people’s consideration set.

  • Moose only sells postpaid SIM Only plans:
    Moose is a postpaid SIM Only plan provider, so for the months with 31 days, you’re going to be slightly agead with Moose’s value, if everything else is the same. Moose also use the Optus 4G Plus network and has better reviews of their customer online.
  • Kogan offer more price plan options including multi month plans:
    One of the benefits of choosing Moose Mobile is that they are nice and simple. Their phone plan range is easy to understand. Moose do not have the year long validity plans, however, as a result. Moose only sell month to month variants of their plans. With Kogan, if you can afford it, you’ll get a better deal by paying a year up front.

You can find our more about this company by reading our Moose Mobile review.


Kogan vs OVO Mobile

Apart form the different networks they operate upon, the major difference between OVO Mobile and Kogan is the entertainment content that they offer. Content, be it streamed audio or streamed video services (such as Netflix) is now, often, provided ‘data free’ in phone plans from some phone companies. OVO is one of those phone companies.

  • OVO Use the Optus Mobile Network:
    Kogan resell access to the Vodafone Australia network. OVO use the Optus network.
  • OVO also sells 30 day prepaid plans:
    Just as Kogan do
  • OVO’s international plan inclusions start at under $30:
    The more you spend, the more international minutes you’ll get. Kogan do not offer international minutes as an included part of their plan.
  • OVO offer content:
    OVO have a long and growing list of entertainment options included in their phone plans. All of it is provided ‘data free’ to users. OVO have a list of niche sports and popular radio stations, all of which are streamed to your phone, free of charge.

You can find out more about this company in our OVO Mobile review.

OVO – Free Video & Radio Content

Prepaid | 30 day expiry | On the Full Optus 3G and 4G Network 

OVO’s offer a totally new way of looking at a phone company – they’re one of our best selling partners. Their plans are, pretty much on a par for data inclusions with the best in the industry. In addition to talk time, SMS and data, OVO’s plans include exclusive access to exclusive video content. All of OVO’s plans come with ‘OVO Play’ an app which lets you watch their free content on your plan. With OVO, you’ll get:

  • Free Video Content – Motorsport, Sailing, Gymnastics & Water Polo :
    OVO offer a growing list of free video and audio content. Motorsport fans might like the 400 Thunder Professional Drag Racing Series, Australian GT, Formula Drift and other petrol head live streaming. OVO Play also includes other sports like sailing and gymnastics. The price of the content is included in the monthly line rental charge you pay OVO for your prepaid plan. So, importantly: You won’t see your data balance decline while you’re watching them, the streamed content is free.
  • Free Streamed Audio:
    OVO’s plans also offer FREE radio streaming, also included in your plan offers access to the Tripple M network and other selected stations.
  • OVO for Kids:
    OVO’s plans come with the offer of free access to Parental Lock software. Buy your child the $9.95 plan from OVO and you’ll be able to monitor what they access on their phone and set times for it to turn off and turn on it’s own connection to the internet.

OVO Plans for your mobile

Picking an OVO plan is simple. All of OVO’s plans include Unlimited talk and SMS in Australia to Australian numbers plus superfast 4G data.

You can learn more about them and their unique content in our OVO review.



Kogan’s competition on the Telstra Network


Kogan vs Boost Mobile

  • Boost have access to the full Telstra Network:
    Boost Mobile are the only company, apart from Telstra themselves, who can access the entirety of the Telstra Network. Telstra’s footprint on this so called ‘retail’ network is twice the size of any other network. It’s true to say that Vodafone’s 4G coverage footprint is around the same as Telstra’s now in terms of population coverage, but Telstra provide a 3G signal over a much broader area,
  • Both offer prepaid plans:
    Boost Mobile and Kogan Mobile both sell only prepaid plans.

You can find out more about this company in our Boost Mobile review.

Boost Mobile | Best Prepaid Data Rates On The Full Telstra Network

boost mobile logo

Prepaid | 28 day expiry | On The Telstra Mobile Network 3G+4G

Boost Mobile are a reliable brand. They are the only phone company other than Telstra to resell the full Telstra ‘Retail’ Network. With Boost you’ll get:

  • The full Telstra Mobile Network
    Other phone companies resell part of the Telstra Mobile Network. Only Boost and Telstra plans allow you access the whole thing.
  • Free streamed audio:
    Data free streaming of Apple Music (requires subscription) on top of the data included in your plan.
  • A range that includes 7 day and 28 day plans:
    Boost offer a selection of plans including 7 and 28 day variants.
  • Recharge options from $10 to $50:
    Boost have a total of 5 recharge options for their prepaid plans, ranging between $10 and $50.

Boost Mobile Plans For Your Mobile

  • Boost Prepaid $20Advertisement = Unlimited calls & SMS in Oz + 5GB data.
  • Boost Prepaid $30Advertisement = Unlimited calls & SMS in Oz +35GB (includes 15GB bonus data on first 3 recharges) data. 
  • Boost Prepaid $40Advertisement = Unlimited calls & SMS in Oz + 45GB (includes 15GB bonus data on first 3 recharges) data. 
  • Boost Prepaid $50Advertisement = Unlimited calls & SMS in Oz + 55GB (includes 15GB bonus data on first 3 recharges) data.
  • Boost Prepaid $70Advertisement = Unlimited calls & SMS in Oz + 80GB (includes 15GB bonus data on first 3 recharges) data.

All talk time and SMS for use in Australia to Australian numbers. All data is for use in Australia. You can learn more about this company in our Boost Mobile review.



Kogan vs Belong Mobile

  • Kogan offer prepaid plans, Belong sell postpaid plans:
    Belong Mobile sell postpaid plans on the Telstra Mobile network – that’s a component of the whole Telstra network. Both Kogan and Belong offer 4G data speeds. Belong’s speeds are ‘throttled’ (limited to a maximim.) Kogan’s are not – although he practical effect is unlikely to be noticeable.
  • Belong provide a ‘data vault’:
    Belong offer one of the fairest treatments of data that we’ve seen. Users are offered a data vault which allows them to keep any data they’ve bought – forever! And, if you have more than 1GB of data and a friend who also have a Belong service, you can ‘gift’ your data to them.

You can find out more about this company in our Belong Mobile review.

Belong Mobile | Fairest For Data

Belong mobile

Postpaid | Month to Month agreement | On The Telstra Mobile Network 3G+4G

Belong sell access to the Telstra Mobile Network. They have a simple to understand plan structure with options on data, national ($5 extra) and international calls ($5 extra.) Belong also offer the fairest treatment of data that any phone company in Australia have. a ‘data vault’ feature. Whatever data you buy, is yours, forever. It just keeps rolling over until you use it or leave them.

With Belong, you’ll get:

  • Data Vault:
    All Belong’s Mobile plans come with ‘data vault’. When you buy your data, it just keeps rolling over until you decide to use it or leave them!
  • $5 International Calls:
    And if you want to make Unlimited International Calls (to 10 selected destinations – or to 33 selected countries’ landlines) just add $5.

Belong Plans For Your Mobile

  • Belong Mobile $10 = Unlimited calls and SMS in Oz  + 1GB of data.
  • Belong Mobile $15 = Unlimited calls and SMS in Oz with unlimited international calls & text to 33 selected countries + 1GB of data.
  • Belong Mobile $25 =Unlimited calls and SMS in Oz + 10GB of data.
  • Belong Mobile $30 = Unlimited calls and SMS in Oz with unlimited international calls & text to 33 selected countries + 10GB of data.
  • Belong Mobile $40 = Unlimited calls and SMS in Oz with unlimited international calls & text to 33 selected countries + 40GB of data.

All talk time and SMS for use in Australia to Australian numbers. All data is for use in Australia. You can learn more about this company in our Belong Mobile review.



Extra Resources – Articles of use to Prepaid Users

  • Prepaid plans now have streamed audio included in them :
    You may not be aware of one of the biggest improvements to prepaid plans since they were originally devised. 2016 saw the release of prepaid plans which have streamed audio included in them. If you already have a Spotify, iTunes Music, Google Music or IHeartRadio account, then you might like to find out more about streamed audio in phone plans.
  • Entertainment options are becoming common :
    You may also have started hearing about the increasing inclusion of entertainment options in prepaid and SIM Only phone plans. We also examine Optus’ mobile phone plan Entertainment options, Telstra’s mobile phone plan Entertainment options and compare the two.
  • Prepaid vs postpaid vs month to month :
    We’ve given a short explanation on this page but if you want more detail on the types of phone plans in Australia, this is it. In Prepaid vs postpaid vs month to month, we explain and the best value alternatives you have and when it makes sense to use each type.
  • Prepaid vs Postpaid –the simple trick to getting the best value :
    The tier 1 telcos ( Optus Telstra and Vodafone ) all have both prepaid and postpaid plans. Sometimes they have both types of plan at the same price point.
  • Does it make sense to buy a Phone myself and add a SIM ? :
    It’s often even cheaper to buy your own phone and add a SIM ( including a prepaid SIM ) to it. We explain how to go Buying a phone outright and adding a SIM.
  • Data Rollovers :
    Considering a plan with data rollover in it ? We explain why they’re not the real solution to the real problem with prepaid plans.

And, remember, before you buy, read the CIS (that’s the Critical Information Summary–a clearly written definition of what is and is not included in the plans from these phone companies) before you buy. You need to be confident in the plan you choose yourself. You’ll find the CIS on the Vodafone website.


Compare all of our prepaid plans

If you need another network, you might like to check our Best Prepaid Plans Page and compare all the plans ( including every one mentioned on this page. ) A list of best value plans using the Telstra, Optus and Vodafone networks.



This Month’s Hot Offers

$ 10.00

/month VIEW PLAN
Domestic Voice Calls and SMS
Month to month
3G + 4G from Telstra

$ 14.80

/month VIEW PLAN
Domestic Voice Calls and SMS
Month to month
3G + 4G Plus from Optus

$ 20.00

/month VIEW PLAN
Domestic Voice Calls and SMS
Recharge every 28 days.
3G + 4G Plus from Optus

$ 25.00

/month VIEW PLAN
Domestic Voice Calls and SMS
35GB =20GB+15GB bonus on first 3 recharges.
Recharge every 35 days.
4G from Telstra