Telstra Extends Their Content to Include Baseball

In a move designed to increase its footprints and sustain customer loyalty, Telstra will be live-streaming the 2018-19 ABL season.

Telstra to stream ABL matches

Telstra’s new move

Telstra sent shock waves throughout Australia with its decision to live-stream the 2018-19 season of the Australian Baseball League (ABL). With this move, the largest Telco in Australia looks to capture the baseball market. Before the announcement, Telstra mobile phone packs only came with free broadcasts of AFL (Australian Football League), Netball, and NRL (National Rugby League) matches.

Telstra allows customers to stream live sports without using cellular data. This feature is available on several of its mobile plans, and extends to it’s latest inclusion of ABL broadcasts. Live sports streaming has always garnered the interest of customers, and Telstra sees potential in the baseball market.

Inside the packet

Telstra’s initial trial is limited to the Asia-Pacific region. The region’s unprecedented interest last year likely played a role in the company’s decision to broadcast exclusively to the Asia-Pacific. The broadcasting agreement is expected to authorizes Telstra to broadcast 40 ABL games.

The broadcast agreement doesn’t limit live-streaming to regular season games. Telstra will also broadcast playoff matches of Taiwan, Australia, New Zealand, and Korea. This move is likely to attract international fans to the ABL, thereby fueling the growth and popularity of Australian baseball.

Telstra gains

The landmark deal is a an undeniable win for baseball fans. Tesla’s ability to deliver high-quality live sports streaming attracts customers.

When customers and potential customers win, Telstra also wins. With this agreement, Telstra’s customer base is likely to experience significant growth, a recipe for widespread footprints in the telecommunications market.

Benefits to other involved parties

Telstra’s involvement will provide benefits to other parties. For example, the company’s resources may help provide master control support, booking support, satellite linking, downlinking, uplinking and more.

Of course, Telstra also gains from providing benefits to other parties. The company’s close involvement with the ABL will increase its understanding of the type of digital content required to penetrate the untapped market. 

The infrastructure

Telstra’s field operation team is dedicated to laying the groundwork needed for live-streaming their first ever baseball match. The Telstra team has installed on-site satellite up-link services at major Australian venues including Sydney, Perth, Adelaide, Canberra, and Melbourne. Geelong, near Melbourne, is another key venue — the Korean team will be based there for the ABL season.

Telstra’s continued dominance

Telstra continues to hit homeruns in the Australian telco field. Through innovative and cost-effective plans, the company shows no signs of slowing down, positioning itself far ahead of competitors.

The company has been dominant due to the number of solutions it provides, such as streaming live sports data-free. With this recent ABL agreement, the dominance is sure to continue.

Telstra set to live-stream the 2018-19 ABL season.

Telstra launches streaming of baseball matches


Final words

Live sports streaming attracts customers. FREE live sports streaming does even more. Telstra, tapping into this concept, provides both to customers through attractive plans. Adding the ABL to this already attractive concept is sure to boost the company’s standing even higher.

Neil Aitken

Having worked in 3 countries for 4 telcos on both voice and data products, Neil is in a position to give you the inside track. Get beyond the marketing messages to the best plan for you.