Intro – 60 second guide
Here are our findings on the recent news of Yomojo Mobile and what this means for previous subscribers of Yatango. Can Yomojo be a force to be reckoned with in the Australian MVNO industry and what can they offer users in Australia?
- Yomojo was launched in response to administrators winding up the assets of Yatango Mobile, including their existing subscribers base.
- Yatango Mobile was a social MVNO company which operated with community engagement, as the core focus of their digital marketing strategy.
- Yomojo operates on the Optus 4G network and provides the same services to users as Yatango did previously.
So what happened to Yatango?
Yatango was an Australian MVNO which used to operate on the Optus 4G network, at their time of closing had around 20,000 customers and were a socially active service provider.
Yatango Mobile went into administration a few months after they had an unsuccessful reverse listing attempt, which was facilitated by their parent company.
Unfortunately as the plan failed and didn’t work out, the company was left in a position without appropriate cash-flow and unable to meet their minimum capital requirements.
Many industry observers had commented that while at the time of operation, Yatango was providing the services to a high level of user satisfaction, their accounting practices left little to be desired, a fact echoed by their list of creditors.
Who are Yomojo?
Yomojo was formed by Scott Stavretis, current acting Director, in response to administrators appointed to Yatango who had planned to sell of the assets including subscribers information.
Acting Director, Scott Stavretis, replied in a press release sent to iTWire, that he established this new company to help existing Yatango subscribers continue using their prepaid plans, without loosing connectivity or experiencing downtime.
While at the same time allowing previous Yatango investors to join his new company and support his future vision of the direction that Yatango should of headed in.
All Yatango subscribers have been ported over to Yomojo and service continues as per usual, operating on the 3G and 4G Optus network.
Yomojo offer users the same competitive pricing that Yatango used to provide to their users, as well as a range of SIM only prepaid plans, each with the ability to choose your spend level based on personal usage requirements.
While Yatango Mobile started off with all the right goals and ambitions, it was their poor accounting and management which lead to their downfall.
With the launch of Yomojo, it’s clear to see that in the MVNO space they are trying to replicate the Yatango business model and run the company as Yatango should have been from the get go.
What are Yomojo offering users?
Yomojo are offering users SIM only plans with Personalised, PAYG, Unlimited and Data Only options.
All of their SIM only plans are prepaid and allow subscribers to determine the amount in which they prepay per month, based on their personal data usage.
The Yomojo basic unlimited texts and calling plan starts at $23.90 per month, with additional fees added on top depending on your mobile data usage requirements.
If you only need an average amount of data per month such as 1.5GB, than you would pay an extra $6 for a monthly prepaid plan spend of $29.90
This is a great method of only paying for what you think you will need and not leaving you with surprising large data fees at the end of the month.
Should existing Yatango users stick with Yomojo?
If previous Yatango users are unhappy with the automatic porting to Yomojo, they can simply switch over to any of the other great value MVNOs in Australia.
There’s nothing to stop previous Yatango subscribers from asking to be ported out to a different provider, in fact thanks to regulation here in Australia you are free to switch as you please, so long as you are on a prepaid plan.
The great thing with MVNOs is that the choice is up to the customer, removing this from the telecos and giving Australians the power to choose the best deal for their needs.
Alternative MVNOs to Yomojo
As Yatango was using the Optus network, there are also plenty of other great MVNOs which you can select from, all offering equal value for money plans and fast connectivity on the Optus 4G network.
Two similar great Aussie MVNOs, operating on the Optus 4G network are Amaysim and OVO Mobile.
The closest match to the affordable plans which Yatango used to offer is Amaysim, as for just a few dollars more than you used to spend, you can pick up an almost similar prepaid deal.
Amaysim use the full Optus 3G and 4G network, allowing you to connect nation wide no matter if you are in a rural or major city in Australia.
OVO Mobile are one of the latest MVNOs to being operating in Australia, providing users with fast connectivity to the Optus 4G network.
All of the OVO Mobile SIM only plans come with competitive mobile data allowances, plus true unlimited calling and texting nationwide.
In Summary
Yomojo while a new MVNO to launch in Australia, in response to the closure and forced administration of Yatango, are run by an experienced team with a long history of operating in the telecommunications industry.
The prepaid plans on offer are similar in price and value as to what Yatango used to offer, so subscribers that wish to stick around should not have much to worry about.
While it’s true there have been a few migration issues effecting a minority of previous Yatango users, as they are ported over to the new Yomojo network, these teething issues should be sorted out quickly.